FROW News
GUESS Originals X PLEASURES
From New York Fashion Week To A Collection Inspired By British Summertime
Published
Whether your weekend plans consist of a Zoom cocktail night planned or a date with Netflix, we’ve got some of the freshest news from the fashion industry to kickstart your weekend! This week we have news hot off the catwalk at New York Fashion Week, the launch of a new gender-neutral fashion brand and a seasonless collection inspired by the outdoors. Let’s not forget the latest collections to take with you into the upcoming seasons!
Negris LeBrum Showcase Fall Winter 2021 Collection At NYFW
Hold up, New York Fashion Week is calling! This week Negris Lebrum took to the virtual runway to showcase their Fall Winter 2021 collection. Entitled “Homecoming”, the brand took their upcoming collection to the streets of Houston, home of Creative Director Travis Hamilton. This season builds upon previous seasons monotone colour palette, with deep maroons and metallics. Alike every other season, Negris LeBrum stayed true to their brand DNA ensuring inclusivity with their models being any age, size, race and social class.
I wanted to bring a piece of NY Fashion Week to the South this season, as I may not get the opportunity to show outside of NYC again for some time. I have always worked in what I refer to as a ‘conservative sexy’ aesthetic, allowing the woman who wears my collection to define the final feeling of the ensemble.
Travis Hamilton, Creative Director of Negris LeBrum
GUESS Originals Announce Drew Barrymore Collection With Streetwear Brand PLEASURES
Drew Barrymore gave us all major ’90s fashion inspo, but fear not as this Spring GUESS Originals collaborates with streetwear brand PLEASURES, on a Drew Barrymore capsule! The 36-piece PLEASURES collection includes a selection of styles for men and women, printed with iconic ’90s imagery featuring the American actress. Featuring classic polka dot and denim prints from the ’90s archives, GUESS re-introduce the denim jacket set and sweat suit. The capsule is built around unreleased photographs of Drew Barrymore in 1993, featuring her new edgy grown style. The collection is set to be sold online and in selected stores in March, so keep your eyes peeled!
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There has been such an overwhelming number of people who mention her ‘93 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.
Director of Brand Partnerships at GUESS, Nicolai Marciano.
Sustainable, Gender-Neutral Brand HANCOCK Launches
New brand alert! HANCOCK is the all new gender-neutral brand inviting wearers to mix-and-match, layer and experiment with their clothing. Providing the ultimate capsule wardrobe, these handmade pieces are both functionally and technically designed for your day-to-day life. The collection features a rich colour palette, from burgundy and coral pink all the way through to navy and moss green, giving us those luxe cosy vibes. The oversized, relaxed silhouettes subtly nod to the iconic 90s’ dance music culture with satin bomber jackets, joggers and gilets. HANCOCK is definitely a brand to watch out for!
Ted Baker Launch SS21 Campaign Inspired By The Beauty Of Britain
We’re getting into a sunnier spirit as Ted Baker announce the launch of its SS21 campaign – celebrating the beauty of what it is to be British. The collection sports a reminiscent colour palette of ice cream pastels and coastal hues, with pops of bold lime shades. As we prepare for the warmer months ahead, the range features a variety of dresses, from denim buckle belt styles to feminine ruffles. Capturing the pure essence of British summertime, this collection has definitely got us excited for the sunnier days to come!
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Isabel Manns Launches New Seasonless Collection
Isabel Manns treats us all this February with the launch of the new Seasonless Collection. Created during the first lockdown, this collection takes inspiration from the designers view outside her bedroom window. With a nature-driven colour palette varying from bright oranges to pastels and deeper blues, this capsule translates to all year round. These boldly unique prints can be dressed up or down during any season, just pop on your fave pair of heels or trainers and you’re ready to go!
Ms Campbell Launches Bralette Collection
For many of us bralettes have been wardrobe staples throughout the lockdowns, so if you’re like us you’ll be buzzed to hear Ms Campbell launch an all new bralette collection! Focused on creating clothing essentials from soft and breathable fabrics, this collection takes you from lounging on the sofa to running your errands. Whether you like pop of colour in your lingerie wardrobe or would rather opt for a more neutral look, Ms Campbell has you covered with 5 different colourways. This collection will guarantee you look and feel your best, even if it is a duvet day!
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GIGI Studios Present SS21 Collection
Sunnies season is soon approaching! GIGI Studios ambitiously starts 2021 with the launch of 34 new models of eyewear, as a part of their SS21 campaign ‘As I am’. The campaign pays tribute to each person’s unique and extraordinary identity. With four subdivision collections GIGI Studios offer an extensive range of styles, from timeless and universal to sophisticated minimalism. This truly is fashionable eyewear with an empowering message behind the collection. We love!
Missed last week’s fashion news? Check it out here
