Happy Friday! We’ve made it to the end of one of the hardest weeks of the year (thanks, daylight saving), and with the budding excitement of the weekend comes this week’s FROW News! This one is a bumper pack filled with a healthy dose of super exciting collaborations, a new release from our all-time favourite denim brand and a wonderful makeup product that turns into a plant when it’s finished (no, seriously!). So, grab yourself a cuppa and your big fluffy blanket as you tuck into all the juicy news we’ve got for you.
Boux Avenue Announces A Collaboration With One of Our Favourite Love Islanders
One of our favourite things about Love Island is the fashion, so we always get excited about the clothing collaborations that come out after the show! Prepping us for party season in true Love Island style, leading lingerie brand Boux Avenue has announced a limited-edition party dress and corset top in collaboration with none other than the iconic Kaz Kamwi! The edit – known exclusively as Kaz’s Night – will take you from dinner to the dancefloor with utmost ease. The corset tops are a first for Boux Avenue, and we can think of no one better to front this campaign than Kaz, who brought so many iconic looks to the villa during her stay. With pieces that are both sexy and feminine, the edit has everything you could ever need to promote festive opulence – perfect for those end of year parties you’ve got planned!
Introducing Umbro x Nigel Cabourn’s Exciting New Collaboration
Umbro’s new collaboration with Nigel Cabourn is everything we could have ever wanted and more! Born out of mutual friends getting together and realising their love for retro athleisure, Cabourn’s friend and owner of Fabric PR – Khabi Mirza saw Cabourn sporting a vintage Umbro drill training top on Instagram, from then he knew the collaboration had to happen. In bringing together Cabourn’s contemporary touch with Umbro’s rich history and vintage aesthetic, the collection was always bound to be a huge success! Comprising Umbro’s iconic drill training top in RAF navy with an exciting button-fastening chest pocket update, matching track pants, sweatshirts, ribbed beanies and a healthy array of regimented striped rugby tops based on some of Cabourn’s own Umbro vintage pieces from the 1950s and 60s, the collection has everything you could ever need for your retro-inspired athleisure fix, so grab it while you can!
Perfect Denim Every Time
One of our favourite brands, FRAME consistently proves why it is one of the best in the game, and the Le One jean collection is no exception. Understanding that denim fits us differently day to day, month to month and year to year, the label has created jeans that adapt to your body’s needs. Offered in 3 sizes, the style adapts to your body as your shape and size fluctuate, promising to always fit comfortably and hold its shape. Now available in three styles – Le One Skinny, Le One Crop Mini Boot and Le One Flare – there’s a silhouette choice for every day of the week. We’ve got our eyes on the flares for winter (we think they’ll look stunning with little heeled Chelsea boots!), what about you?
PUMA Launches The Cali Dream Trainers With The Help Of Mimi Webb
When releasing its Cali Dream trainers, PUMA needed someone with a unique style and authentic personality to face their latest campaign, which is how the brand landed on Mimi Webb. Considered an “artist to watch” by VEVO, Mimi has since shot to fame on TikTok, with all her 1.2 million followers loving her for her fearless attitude and playful videos. Calling for people to “bare their soles”, the campaign presents self-love as a necessary mindset while showcasing the soft pastel pair of stacked sole trainers. What more could you want?
The Sustainable Footwear Label You Need To Know
Here at FROW we absolutely love finding out about labels that champion sustainability in everything they do, and no one does it quite like INUIKII. Designed in Switzerland and handmade in Europe, the footwear label creates fearless and innovative designs that prioritise comfort while making a statement. Its best-selling Classic Sneaker range is being released in a selection of new colourways – black, beige and olive included – just in time for winter, and considering their biodegradable, breathable composition and disruptive yet decidedly stylish silhouette, this news is definitely something to shout about! They’re now stocked at Selfridges, so head over there to make all your winter footwear dreams come true!
You Heard Us Right, This Is The World’s First Plant-Based Makeup Pencil
If you’re buying a new party dress, it makes sense to buy new makeup, too, and what better brand to invest in than one that creates zero-waste pencils? Sprout World is as dedicated to providing you with something beautiful as it is to creating something that will give back to the planet, which is why it has created these pencils. How does it do that, you ask? Well, the pencils are designed to be used as you would any other makeup pencil (it comes in two eyeliner shades and one eyebrow shade), but when it’s finished, instead of throwing away the ends, you flip it around, stick the end in a pot of damp soil, and watch as beautiful wildflowers sprout! How exciting is that? You can get them from Amazon and Sprout World’s website, and we think they’ll make a lovely little Christmas gift for the makeup fans in your life (hint, hint!).
Tackle Winter Dry Hands The Watermans Way
Watermans, the label renowned for its iconic hair-growth products, has released a must-have hand cream – MoisturiseME – just in time for the months where dry hands take over. Dedicated to helping people feel their best, the label prioritises healthy and happiness when creating each of its coveted products, and this hand cream is no exception. Formulated with cupacu butter, shea butter and cocoa butter, the soft cream nourishes skin while helping with dryness and protecting your skin barrier against future harm. Plus, it’s packaged in eco-friendly packaging and doesn’t leave behind a greasy residue, so you can apply it whenever necessary without having to wait for it to dry – perfect!
Prove Your Fashion Prowess In This New Mobile Game
Have you ever dreamt about being a fashion influencer but never been quite sure as to how to make it happen? Well, now you can turn that dream into an exciting pocket-sized reality thanks to Pocket Styler, the game that allows you to prove your fashion strength to the world. Go shopping, expand your wardrobe, dress up and attend fashionable events all from the comfort of your sofa (and pj’s!). As you make your way through the game, you’ll climb the leader board and reach socialite status all off the back of your incredible looks. See you on there!
Did you miss last week’s FROW News? Don’t worry, you can catch up here.