FRAME and Sienna Miller’s New Denim Campaign Is So Effortlessly Cool, You’ll Want to Live in It 💙✨🔥
FRAME has unveiled its Spring 2025 campaign starring the effortlessly chic Sienna Miller and her partner, actor-model Oli Green. This campaign is a celebration of timeless denim, modern love, and authentic connection. Shot in an intimate bedroom setting, the visuals capture the couple’s undeniable chemistry while showcasing FRAME’s signature pieces.
Sienna is no stranger to being a style icon. From her red carpet appearances to her off-duty looks, she has always embodied a blend of elegance and ease that feels both aspirational and relatable. In this campaign, Miller is the epitome of effortless cool, representing FRAME’s philosophy of individuality and timeless sophistication.
Green, brings his own understated charm to the mix. With roles in The Mosquito Coast and The Crown, Green is carving out his space in both fashion and film. His relaxed confidence perfectly complements Miller’s timeless beauty, making their pairing feel natural yet magnetic. This is FRAME’s first-ever campaign featuring a couple, marking a new chapter for the brand as it continues to redefine modern denim through storytelling and creativity.
The campaign was shot in London by FRAME's Co-Founder and Creative Director Erik Torstensson, who has been friends with Miller for nearly a decade - she was the perfect choice to front this collection. “Sienna is everything FRAME stands for—modern, confident, and endlessly stylish,” he says.
Miller showcases The Vertical in Laurence, a classic straight-leg jeans made from rigid denim that feels both modern and timeless—a must-have for any wardrobe. Green wears a relaxed heavy denim shirt in Embrace, paired with straight jeans in Vicente, both crafted from sustainable and recycled cotton. Together, these pieces anchor the collection with versatility, style, and eco-conscious craftsmanship at its core. They’re foundational pieces designed to be worn over and over again, whether you’re dressing them up or keeping it casual.
The collection is now available at FRAME stores worldwide, online, and at leading retailers like Harrods, Selfridges, Net-A-Porter, MyTheresa, Saks Fifth Avenue, Nordstrom, and more.
