First Look At The New Spring 2021 Collections and Inclusive Campaigns

As Blue Monday approaches, we are definitely in need of a pick-me-up! From pastels to bold and vibrant florals, get excited as we take a first look at the all new Spring 2021 collections. This week we also discuss all of the latest product launches for you to get your hands on!

Fat Face Release Their Spring 2021 Collection

Fat Face showcases their Spring 2021 collection, with an abundance of graphic florals, tiered midi dresses and light knits. The new arrivals mark a variety of vibrant and fresh styles for the new season. From dresses and jumpsuits to jeans and knitwear, these on trend pieces are also timeless to take you from season to season – without compromising style. With the broad selection of styles, prints and fabrics, these pieces are bound to become your wardrobe favourites.

Sweaty Betty Launch #Respect Your Sweat Campaign

Sweaty Betty launches the #RespectYourSweat Campaign, encouraging women to stop worrying about how they look during their workout, and instead take pride in their perspiration. This campaign challenges women to be confident in their bodies and embrace their hard work. The brand partnered with 5 inspirational women to show that no matter who you are or what your workout is, you can feel empowered and confident to get your sweat on.

We’re starting off 2021 with our mission front and centre – to empower women to move and sweat however they choose. As the world kicks off this important year when health and physical and mental wellness are more important than ever,I have no doubt our customers are ready to wear their sweaty workouts as a badge of confidence & courage. - Julia Straus, CEO of Sweaty Betty

Also Journal Launches Also Shop For Sustainable Shopping

Also Journal announces the launch of Also Shop, a series of shoppable edits for conscious fashion. Each edit consists of sustainable, organic and vegan products, as well as timeless quality pieces that are worth investing in. Also Shop allows you to discover small independent brands and ethical products, alongside conscious luxury and high street names. Feel good about the things you buy now and in the future.

Monki Launches Pre-Spring Collection

Monki is this season’s answer to all of our pastel dreams. From soft pinks to lilacs and sage greens, the Monki Pre-Spring collection offers it all. With puff sleeved cardigans, corduroy jeans and pastel puffer jackets, this is the perfect transition to take your wardrobe from Winter to Spring. The line also features cable knit vests, which have been hugely popular throughout the Autumn/Winter seasons, alongside checked shackets and stirrup leggings.

M&S Launch The FlexiFit Sleep Bra

With January marking a focus on wellness, M&S kickstart 2021 with the launch of their FlexiFit Sleep Bra. This new addition to your bra wardrobe works to offer gentle support to your body whilst you rest. With the breathable Flexifit fabric that moves with you, designed with an ‘invisible’ internal frame, making it perfect for layering under sleepwear.

For those looking for some additional support whilst asleep, we have created our first M&S ‘Sleep Bra’. Using our exclusive FlexifitTM 360 degree stretch fabrics, already loved by customers in our loungewear and underwear, our talented technologists and designers have worked closely with Loughborough University to craft a modern bra, in a breathable fabric which is gently supportive and incredibly soft against the skin. - Soozie Jenkinson, Head of Lingerie Design comments

Roo’s Beach Drop Their SS21 Collection

Roo’s Beach celebrate their latest seasonal drop for SS21. From denim shorts to optimistic and bold colours, the brand aim to break the mould of a ‘safe’ wardrobe. Following the brand motto of ‘Happy Clothes’, branch out of your comfort zone with the collection’s sunshine yellow, lime green and soft lilacs. Why not be daring and experiment with your wardrobe this year?

Missed last week’s fashion news? Check it out here.