Eco-Chic Style Guide for Royal Ascot’s Green Glammers 💚♻️👒🌱

Eco-Chic Style Guide for Royal Ascot’s Green Glammers 💚♻️👒🌱
Credit: Courtesy of Ascot

The 2025 Royal Ascot dress code is as strict as ever. Still firmly rooted in tradition, it demands modesty, elegance and a whole lot of effort; putting your best foot (and fascinator) forward on the racecourse is practically mandatory. But in a decade defined by overconsumption, Ascot hasn’t escaped the grip of throwaway culture and wear-it-once wardrobes, making it something of a sustainable shopper’s nightmare.

That said, at FROW, we champion conscious fashion, but we’re also realists. We know that switching to a sustainable style isn’t always easy, especially when costs are rising and options can feel limited. So we’re not here to judge, we’re here to help. Whether you’re heading to Ladies Day or dressing for the Princess Anne Enclosure, consider making a few greener swaps this season. From eco-conscious favourites like Stella McCartney to Reformation, you can keep things glam while treading a little lighter.

Whether you’re shopping for dresses, suits, bags, phone cases, or Ascot essentials like card holders, go glam and green.