Eco Brands We're Obsessed With This Earth Day! 🌍 💖

Creating pieces that are full of joy and inspire creativity while being kinder to the planet isn't easy, so let's celebrate Earth Day’s most sustainable brands in style. From Reformation to Garnier, these brands make the most of organic materials, responsible practices, and circularity to build sustainable items, from sweaters to sunglasses. It's time to embrace the spirit of Earth Day by shopping sustainably this month. Let's make Earth Day, every day, in your wardrobe.

From funky apparel to summery accessories, these brands put the planet before profit, making a real impact in what is everyone’s responsibility. Embark on a journey to a sustainable lifestyle by shopping our top picks of Earth Day-approved brands and products, putting sustainability in the spotlight.

FROW’s Sustainable Favourites

A personal fav of the FROW team is the ever-sustainable Stella McCartney, high on the sustainable fashion list! The brand crafts all the items you could dream of in your summer wardrobe, from exquisite tailoring to extroverted jackets, and Earth Month is no exception. Their line of Earth Day bags are totally for us to die for (not the planet!), priding themselves on organic regenerative materials and a strong call to action. The "SOS" design features earth-green straps and handles perfect for action-ready consumers and sustainable supporters.

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But that’s not all: Stella McCartney continues to pioneer conscious luxury, launching the "Future of Fashion" innovation installation at the Old Bond Street flagship in London. Showcasing the brand’s legacy and next-gen materials, including the most sustainable collection yet for Summer 2025. Crafted with 96% conscious and 100% cruelty-free materials, the collection leads with a bold ‘Save What You Love’ message, featuring innovations like the fungi-based Hydefy vegan leather alternative, seaweed-derived Kelsun yarn, and Peekaboo recycled nylon. The standout Ryder bag, unveiled on the runway, is the world’s first luxury handbag crafted from Hydefy’s fungi-based biomaterial, combining Stella’s signature sculptural design with a futuristic metallic finish. Head online or into stores to shop the limited edition bags (in an even more sustainable way) before they sell out, and don't miss the London installation if you can!

The fashion industry is no stranger to sustainability scrutiny, so join us in shopping eco-conscious brands that commit to reducing environmental impact, just like the sustainable queen herself, Stella McCartney.

Lucy & Yak's "Wear Your Greens" campaign is the perfect way to delve into bold fashion while being eco-conscious. Thinking green, one of Earth Day’s most memorable sayings, becomes reality with this organic cotton collection fuelled by trending stripes and the perfect summer green. On items from accessories to clothing, some are even included in Lucy & Yak's famous 3-for-2 deals, watching your wallet and the planet. The brand's size-inclusive collections are perfect for mix-matching daring colours with bold shades of summer or matching their sultry stripes together for your personal Justin and Britney early 2000s double denim moment.

Seeking something casual? We know in the UK you can't always guarantee the summer sun, but that doesn't mean we have to sacrifice the bright colours. Sisters and Seekers is the perfect brand to offer colourful mix and match styles from hoodies and joggers to long sleeves and shorts. Pastels to gummy stripes, the brand embraces its fashionable outlook no matter the item, with quality designed to last, evoking that "buy once, never again" strategy that is perfect for sustainability lovers this spring/summer. The newcomers to the sustainability market are ones to watch as their pristine knitwear just keeps getting better, and the more eco approach they take to battle overconsumption.

AllSaints, the high street retailer that is bringing organic materials right to your doorstep with price points starting at just £32, is proving that anyone can be sustainable with simple methods like recycled yarns and responsible wools. Their mixture of feminine silhouettes and edgy patterns allows you to shop whatever your style, from floral flowing dresses to embracing your inner cowboy with fringe jackets. The perfect pieces for layering this Earth Month, from 0 degrees to 20, All Saints have you covered just in case this heatwave doesn't last forever. Indulge in styles that can take you from day to night with their ongoing sale, saving more than just the planet!

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The perfect balance of fashion, sustainability, and everyday wear - that's what you'll get when shopping Damson Madder’s New In collections. The brand famous for its denim and fibres is no newcomer to the sustainability market. Their bright tones, girly silhouettes, and funky personality are perfect for spring and summer wear, not to mention they're all about the butter yellow tones and leopard print that are at the top of everyone's purchase list. From Social media celebs like Misha Grimes to Elle Bridge Damson Madder’s sustainable style never goes unnoticed, making them the perfect Earth Day purchase to tap into your inner influencer.

While you're there, why not try their New in Swimwear? As seen in FROW News (#92), the summer drop we've all been waiting for has arrived- the damson madder Summer and Swimwear 'Elsewhere' collection released just last week, and it went down swimmingly. Perfect for your holiday abroad, the swimwear collection boasts everything you could want from full swimsuits to showcase their beautiful patterns to tie bottom bikinis, avoiding all those unwanted tan lines. The sustainable superpower is exactly the kind of brand you need to shop from this Earth Day, with multitudes of options no matter your size or style.

If you're looking for a more luxurious way to celebrate Earth Day, splash out on Reformations iconic gowns that will make you feel like your own Carrie Bradshaw. From wash-smart labels to unique fibres, the brand is at the height of sustainable fashion with uniquely classic dresses, a personal favourite of their top shoppers. Femininity and delicateness - the 2 words perfect to describe their new collection. Colours of the year are paired with all over patterns for a complete luxury feel. Ranging from midi to mini, there's endless possibility to accessorise these one-of-a-kind pieces - whether that's with the chunkiest gold piece you can find or paired down with classic trainers, the looks offer a dazzling outcome for all ages.

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Want another way to dress to impress without costing the earth? Omnes’ selection of dresses is for you. Like Reformation, their occasion wear is made from the most sustainable materials on the market: viscose, organic cotton, or recycled polyester. They’ve got you covered to arrive in style this season. With classy silhouettes, bright colours, and summer patterns, they offer pieces that can be taken from day to night, whether matched with your favourite recycled trainers or the classiest kitten heels. “IRIS” is the dress for me, what is it for you? From weddings to sunny days, the dress’s shape is the perfect mix of modesty and femininity for all body shapes, whether you’re a size 6 or 24.

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Everything’s Better with Accessories

Now you have the sustainable wardrobe sorted, you need these summer accessories to match your changing lifestyle.

Why not finish your look with the perfect pair of sustainable trainers? The perfect outfit is never complete without accessories, right? Treat yourself to Veja. The Parisian shoe brand works tirelessly to provide complete transparency of their ethical processes, so you can see exactly where your shoes are coming from. Their simple designs paired with pops of colour are the perfect way to incorporate some personality into your shoes, whether you opt for your favourite colour or completely opposing shades to your outfit, they’re sure to get everyone talking. With mid-range price points, these shoes are a perfect end-of-month treat to spice up your colour pairings as we move closer to summer.

Earth Day’s favourite bag? The trending Bags by Monty. The brand hasn’t only been covering our Instagrams, they’ve also been working to ditch single-use plastic shopping bags and trade them in for sassy striped totes that will make you feel a million dollars even in the aisle of Aldi. Handmade in India, the bags showcase the beauty of slow, sustainable fashion that carries totally individual stories. Made from recycled nylon given a new lease of life, the bags could come from old carpets or fishing nets, all bearing rare beauty spots, not malfunctions, but a nod to their past, a quality that’s fun and unique. If you’re not one for bigger bags, there are hundreds of options, from barrel shapes to small purses. Monty offers dazzling stripes in all sizes with names good enough to eat (or drink), from Kiwi & Blossom to Ultra Pink & Malbec (Large tote £50, smaller bags including dinkey from £40). The bags are the perfect way to complete your sustainable summer wardrobe.

Leather bags can still be on your Earth Day shopping list. Elvis & Kresse are the sustainable leather everyone’s talking about this year. Made from rescued raw materials, the bags are totally unique to the luxury market. A simpler item on our list, the bags are ideal for the commuter this summer with their large size and sleek design; they’re sure to make everyone in the office jealous and start thinking sustainably this year. Their elegant designs don’t miss out on the fun, however, their toned-down colours offer sparks of playfulness without being as intense as the other items on our list. It’s ideal for someone who dabbles in funky fashion or is just starting their sustainability journey, with a bag that could last a lifetime, no matter the season or changing style.

It turns out, diamonds aren’t always a girl’s best friend after all. Want a more sustainable way to add class and elegance to your outfits? Edge of Ember offers unique, affordable, and high-quality jewellery without the earth paying the price for mining. Known for its dainty everyday styles, the brand is a hit with the public and celebrities alike - Meghan Markle has raved over its quality. With the highest level of eco-conscious branding, the jewellers are not only the perfect treat but the ideal gift for a special someone, with personalised and initial necklaces being some of their bestsellers in either sterling silver or 18k gold-plated designs, alongside eco-friendly precious gemstones at the base of their design.

Getting in the summer spirit even when it’s raining? Sustainable sunglasses are an eco-accessory game-changer for all you sunshine seekers. NOMAD Eyewear offers all the protection you should be looking for. Made from 100% recycled ocean plastic, the glasses come in a series of shapes and styles to find the perfect fit for your face, oh, and thousands of colours and patterns. Some of their new-in collections boast electric tortoise shells to the brightest ombres, and they’ve thought about everyone when designing their pieces.

The sustainable accessory for the ultimate human accessory? That’s right, even your phone case can make a difference. Wave has been changing the phone accessory market, combating the use of single-use plastic in your life while providing stylish designs that aren’t going anywhere near the ocean in this lifetime. Surfers Against Sewage decided to make a difference, just like you. Etched or plain cases come in at least six of the hottest summer colours, from baby pink to sunshine yellow. The designs are all about the colour, which we and you seem to just love. Are you choosing their classic turtle-etched case (£25) or new all-over flowers (£25) for your ultimate accessory this summer?

Get sustainable head to toe with Mayamiko. Their range of completely sustainable hair accessories is the perfect addition to any summer wardrobe, from city strolls to your favourite festival. The hats and scrunchies shouldn’t be missed from your Earth Day shopping list, whether you’re choosing one of their organic cottons or botanical-dyed accessories all the way from Sri Lanka. With an “only buy what you love” strategy, the brand keeps its sustainable outlook accessible for everyone with zero waste production. What’s not to love about this upcoming sustainable superpower? Their ultra-colourful designs are sure to get you noticed in the crowd with the pop of colour your head needs to experience this festival season, from Glastonbury to Boardmasters, they can be taken anywhere, any climate, any design.

And finally, a British bag essential is the umbrella, but make it sustainable. When you’re not jetting off to your favourite destination, don’t be caught in unexpected showers that will ruin your outfit. Embrace the great outdoors with an ultra-lightweight and compact style made from biodegradable and recycled materials, ideal for swapping out the plastic style that always breaks. With eco-friendly materials comes eco-friendly design: timeless patterns to see you through every season. The female-owned brand considers everything, from matching your favourite outfits to colour-coding with your handbag. Duckhead brings funky fun to even the rainiest of times. Stop adding to landfill today and buy a product that will last, just like your climate-positive attitude.

Earth Day’s Everyday Beauty

If you’re more of a beauty guru, don’t worry, Earth Day’s still for you.

Why not try swapping out your everyday shampoo and giving solid soaps a go? It’s easy to see how much landfill could be created from throwing away empty plastic bottles, so take a chance and try something new! Solid shampoo bars are full of shiny hair superpowers. While solid shampoo bars can be amazing for the planet, it's important to choose one that suits your hair type and texture. From Garnier's famous "Ultimate Blends" range, now in a shampoo bar, to Naked Lush bars, there's sure to be something that will work wonders for your hair and the environment. For Afro and textured hair, look for bars with moisturising ingredients like shea butter, coconut oil, and aloe vera; these will help nourish and hydrate your strands without stripping them of their natural oils. The Super Milk is influencer-approved, rising to popularity for its powerful formula you need to test out, whether you’re rocking your bouncy curls or serving a Zendaya-inspired slick back. Tackle waste every day, not just Earth Day, without sacrificing that gorgeous, fresh hair.

Natural and effective women’s hygiene that’s what you get with WooWoo. We know better than anyone that your personal care is at the top of your priority list, just like ours, so don’t be fooled into thinking this has to mean disposable razors, itchy creams, and products that simply don’t work. WooWoo has created a completely unique formula of natural ingredients, from aloe vera and cranberry extract to juicy peach, to add that sense of va-va-voom to your routine. With vaginal health as their top priority, the brand has created the perfect sustainable intimate care routine from wipes to washes and hair removal that’s kind to the planet and your skin all in one. It’s the perfect Earth Day purchase to upgrade your routine this month, leaving you and the earth fresh and fluid.

Don’t think sustainable makeup exists? Think again with Sprout World's plantable eyeliner pencil, giving you the perfect wing and a window-ready garden. In collaboration with PROVG, the world’s first plantable liner is the ideal product for us, eco-conscious shoppers, even those with allergies, as no trace of the plant pollens are found in the formula. When the stub of the liner is left, you plant it in soil and wait for your wildflowers to grow. Whether it's on your window or outside, the bee-friendly plants are a fun way to incorporate sustainability and healthy hobbies like gardening into your monthly routine. With natural packaging, they’re also a great display for any beauty lover’s room, whether you’re using it for yourself or channelling your inner beauty vlogger.

A sustainable gift that just keeps giving natural fragrance by Ffern. The new model of perfumery is a completely exclusive way to shop, with products only being purchased when you join their waiting list for luxury perfume, with a luxury shopping experience. From personalised scents to exclusive collections that boast specific seasonal outcomes like spring and summer, this product is the perfect gift or complete indulgence this Earth Day. With their most trending fragrances hosting notes of lemon drizzle and vanilla, the scents are sure to be a hot hit with you and the whole family.

Whether you are pairing your favourite Damson Madder denim with the stylish Bags by Monty or a Reformation classic with the heavenly scents by Ffern, we hope you shop sustainably with these eco-warrior brands who really do make a difference. From one person who’s all about embracing colour and sustainability to another, Happy Earth Day shopping FROW Fam!