CÎROC Vodka may not be new to the UK, but the Super-premium French distilled spirit brand has just dropped its first-ever UK campaign with a diverse and electric cast, starring Krept & Konan, Winnie Harlow and Bimini.
Chosen for being trailblazers and not afraid to Make Big Moves, the quartet are now inspiring a generation to do the same. A true embodiment of what it is to be spontaneous and self-expressive in the upcoming new year, the creatives, together with CÎROC, are celebrating being your authentic, true self by encouraging you to make that Big Move that you’ve been thinking about – however big or small.
With a vibrant line-up, the campaign sees each star face a different flavour with rap duo Krept & Konan opting for the brand’s original Blue Dot, supermodel Winnie Harlow fronting CÎROC Pineapple, whilst entertainer Bimini poses with the Red Berry offering. Channelling main character energy as they prepare for their London nights out, the well-known faces all cross paths in a shop for a quick vibe check and party in the aisles as they each pick up their choice of flavoured CÎROC.
Making the everyday extraordinary, five-time MOBO award winners Krept & Konan, who can be seen relaxing in a spa whilst enjoying a Passion Martini cocktail, said “We have been making big moves both in and out of the studio for over a decade now and are delighted to be a part of the CÎROC Vodka campaign to celebrate those who own this mantra and to inspire those who are yet to make their mar.”
Located in a citrus-accented room Canadian supermodel Winnie Harlow adorns a tiered yellow tulle evening gown, to match her Pineapple Spritz cocktail, whilst potting yellow balls on the pool table. Harlow said: “I’m so excited to be partnering with CÎROC Vodka for the Make Big Moves campaign as it’s important that we celebrate ourselves, unapologetically and without limitation.”
Finally, performer and runner-up of Ru Paul’s Drag Race UK Season 2, Bimini, who cuts a bold look in a sculpted blood-red dress, sipping a Cosmopolitan cocktail as they wait for their cape to finish drying in the laundromat, said: “I’m proud to partner with CÎROC Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration,’ adding, “I’m looking forward to inspiring people to step into their own limelight with CÎROC.”
We’re certain this isn’t going to be the last time we see CÎROC and some of these stars working together, so keep your eyes peeled!