Brand New Clothing Rental Services & Themed Beauty Subscription Box

The weekend’s here yet again and of course, we’re back with the latest news from fashion, beauty and industry. We take a look at a new clothing rental service, sporty accessories collaboration and sustainable skincare. Let’s not forget, a foundation raising awareness and funds for stroke associations through a carefully designed collection of T-Shirts. Keep on reading to find out more!

Sustainable Brand DAI Introduces Every Collection 

We’re always on the search for new sustainable collections and performance wear brand DAI is the next on the list with the November launch of their Every Collection. Created in response to customer demand for everyday essentials, this new collection is more versatile than ever before. With functionality, performance and style at the heart of the brand, the Every Collection caters to the modern woman who transitions from the office to home life. The collection features 10 exclusive wardrobe staples that can take you from 9am to 9pm. Built around a core of sustainability, DAI is pushing the boundaries on sustainability innovation to minimise the environmental impact of their clothes, so you can feel good about what you wear. Sign us up!

I founded DAI in 2017 to solve a problem for women who mean business.  We are always listening and taking action, but this year, with everyone having been impacted, we are all the more inspired by our customers.  Our mission at DAI has always been to empower women through what we do best: comfort-empowered performance, and our Every Collection does exactly this. - Joanna Dai, Founder and CEO of DAI

Selfridges Launches Its Own Rental Collection In Association With HURR

Leading rental platform, HURR announces their new scheme working as a solution enabling brands and retailers to launch their own rental service. HURR Enterprise will launch with Selfridges Rental, a rental collection curated by one of the UK’s favourite department stores, with aims to provide a more circular model to their customers. Operating using a successful technology that enables a smooth customer experience from search through to delivery and returns, you can shop until you drop without having to worry about your bank account!

In a daring move, Selfridges is the first UK department store to take the plunge into the fashion rental market”. The collection is built for the next generation of customers whose aspirations exceed their income, yet it is also appealing to customers who can afford to pay full price but want the convenience of swapping out last season’s fashion for the current season. - Victoria Prew, founder of HURR

Style for Stroke Foundation launches new campaign tee collection for Stroke Awareness Month

The Style For Stroke Foundation announces the launch of its 2021 campaign, raising funds for The Stroke Association, Interact Stroke and The Billie Wood Foundation. Their sixth collection features genderless designs created by Burberry’s Simon Anthony Ford. The garments are sustainably made to order by ethical manufacturers, meaning no waste. Each tee will be priced at £20, with a minimum of 25% of the retail price from each T-Shirt going to Style For Stroke Foundation. Keep your eyes peeled as the collection will go live on May 10th!

I am so excited to be launching this year’s campaign with such an empowering collection encouraging people to be aware of stroke. Style For Stroke has always been about being inclusive, cool and compassionate with an edge and I think the new design really speaks for itself. - Nick Ede, Founder of Style for Stroke

ZARA Launches Makeup Collection With Diane Kendal

12th May marks the day Zara debuts its first-ever Beauty collection. With ambitions to create an inclusive range of products designed for everyone – regardless of skin colour, gender, age or personal style, embrace your own unique individuality. Each product in the collection is made from high-performance ingredients, clean formulas and refillable packaging. Creatively directed and developed by British makeup artist Diane Kendal, with this collection you can channel your inner runway look or simply go for your everyday minimalist look.

Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all. I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails. Through a multiplicity of faces and looks, the collection celebrates what I believe to be most important in our industry: there is no beauty, only beauties. - Diane Kendal, British Makeup Artist

Sustainable Skincare Collection From MadebySUNDAY

Sustainability has no limits and it definitely doesn’t stop with beauty! Female-run independent beauty brand madebySUNDAY offers a range of clean, conscious and vegan skincare products to empower young people. With a no BS approach to the beauty and skincare industry, the range is inclusive, up-front and affordable with products that perform. We absolutely approve!

New L’EMOJI Beauty Subscription Box Launches

Whether you’re looking to try out the latest trends or you want to refresh your makeup bag without breaking the bank, the new L’EMOJI beauty subscription box might be just what you’re looking for! Providing premium products in an affordable and convenient way, the box includes 4-5 full-sized makeup and beauty products every month – with a worth of over £100. With eco-friendly, sustainably packaged boxes, L’EMOJI is dedicated to planting 2 new trees with every batch. We’re so ready to upgrade our makeup collection!

CASETiFY Launches Sporty Collection With Champion

Up your phone case game with the latest collaborative collection from CASETiFY with athletic apparel leader Champion. Introducing a range of limited edition tech accessories and lifestyle products, combining authentic Champion designs with CASETiFY’s mission for self-expression. Giving these signature accessories a fresh and sporty look, make sure you join the waitlist today as this hyped collection is sure to get snapped up.

Bringing on a brand partner like Champion is a game changer for CASETiFY. We’re two brands that value innovation and pushing the boundaries of our industries, so we’ve carried that mission into this collection. These designs are made to summon your inner champion. - Wes Ng, CEO and co-founder of CASETiFY

Missed last week’s FROW News? Check it out here