Alexa Chung's Personal Touch Transforms Barbour Classics
British fashion icon Alexa Chung has once again collaborated with heritage brand Barbour, this time taking on the roles of Creative Director and Designer for their Fall/Winter 2024 collection. Titled "The Edit by Alexa Chung," this partnership marks a significant development in their longstanding relationship, blending Chung's signature vintage-inspired aesthetic with Barbour's classic heritage.
What distinguishes this collection is its intimate nature. Each piece is named after Chung's close friends and family, reflecting her deep connection to the brand. "I am so pleased to be exploring a new chapter with Barbour," Chung stated. "My intention was to create something immediate that reflects my wardrobe, interests and style in this moment, while staying true to the brand's epic heritage."
The range of pieces balances style and functionality. The collection features updated versions of Barbour's iconic wax jackets, including the Liam Wax Jacket, which Chung previewed at Glastonbury. This piece draws inspiration from the 90s Britpop style and the film Quadrophenia, showcasing Chung's ability to blend cultural references with classic designs.
The collection also introduces new outerwear styles, such as the Amy Quilted Coat, a long-line quilt inspired by 1960s eiderdowns, and the Jamie Quilted Jacket, a cropped bomber channelling 1950s aesthetics. Two notable trench designs, the Natalie Trench and the Dorothy Wax Trench, offer versatile options for various settings.
L-R: Amy Quilted Jacket - £249.00, Jamie Quilted Jacket - £199.00,
In a first for Chung, the collection includes wellington boots. The Dorothy Chelsea Boot and the Matilda Clog represent her foray into footwear design for Barbour, aiming to bridge the gap between country practicality and urban style.
L-R: Dorothy Chelsea Welly - £64.95, Matilda Clog Welly - £49.95
Chung's design philosophy for this collection draws from her rural upbringing in Hampshire and her experiences at music festivals like Glastonbury. The result is a thoughtful fusion of country practicality and city sophistication, embodied in pieces that can transition seamlessly between different environments.
Alexa's influence on fashion is well-documented. Her ability to reinterpret practical outerwear through a fashion-forward lens has been particularly impactful for Barbour, helping to broaden the brand's appeal.
In line with growing industry trends, the collection aligns with Barbour's "Wax for Life" initiative. Introduced in 2020, this program encourages customers to extend the life of their jackets through re-waxing, repairs, and upcycling, reflecting a shared commitment to longevity and environmental consciousness.
The "Edit by Alexa Chung" for Barbour is available both in-store and online at Barbour.com, as well as through selected retailers.
