Black male grooming trailblazers, Aaron Wallace, announce the launch of their new skincare range, designed to help combat problematic ingrown hairs. According to the American Osteopathic College of Dermatology, up to 60% of Black men experience ingrown hairs.
In development for over 2 years, the leading UK Black male grooming brand created the range after noticing the common skincare issue of men with afro-textured hair types, bumps caused by ingrown hairs. With this leading onto many other issues such as itchiness, redness and irritation; Aaron Wallace has crafted a comprehensive pre- and post-shaving routine so ingrown hairs can be avoided at all costs.
I used to treat so many clients in my barbershop with ingrown hairs which would often lead to bumps, and in the worst cases to lifelong scarring. Firstly, I could personally relate to their frustration but more importantly as their barber, I felt powerless to help them. There were no products I could recommend that would fix that for them.Aaron Wallace, founder and CEO
After the huge success of his afro hair care products, founder and CEO Aaron is on a mission to change the skincare game with 3 key naturally-derived products. Featuring star ingredients such as Black Seed, Coconut and Jojoba beads, the Exfoliating and Detoxifying Cleanser is a must-have base product for ensuring the skin is clean. The Clear Shave Gel is up next to ensure accurate shaving without skin irritation, constructed using French Lavender, Black Seed Oil and Avena Oats. Finally completing the trio, the Revitalising Facial Moisturiser finishes your skincare steps, aiming to hydrate your complexion for the day ahead with French Lavender and Omega 3.
With the range priced between £16-20, the innovative range of skincare products created specifically for men with melanated skin is available exclusively on the brand’s website. But keep your eyes peeled, as the range is soon to be stocked at ASOS, Debenhams, Liberty London and Saks.com in April.