FROW News

A Cocktail of Collaborations and Curing your Skin’s Hangover

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Happy Friday! As we head into another Spring weekend, we’re April showering you with the latest launches in fashion, beauty and lifestyle. This week we’re stepping into a timeless footwear collaboration, tucking into a mouth-watering sweet beauty collection whilst *as always* championing the power of self-love and the freedom of expression.

Emily Ratajkowski Falls Head over Heels for Superga

We’re used to seeing her walk the runway but this Spring season, Emily Ratajkowski has teamed up with Superga as brand ambassador for their latest modern contemporary collection. In a capsule collaboration that marries Italian heritage and authentic spirit with a mixture of timeless, effortless and relaxed designs, Emily’s closet staple Superga’s has been reinvented. Stepping into new detailing and fresh colourways but staying true to the brand’s signature styles, the collection walks between the 2750 silhouette to the 2490 bold organic canvas sneaker and 2631 stripe platform. If Emily loves the sneakers for their timeless style and ability to take you effortlessly from day to evening, we are sure you will too!

Fashion for the Weekday and the Weekend

One to top your Spring Summer wishlist this month is Weekday’s collaboration with Swedish R&B singer Cherrie. Inspired by the ocean and the beauty of aquatic life, the 13 piece limited edition collection champions inclusivity, functionality and comfort whilst celebrating a cutting-edge contemporary take on modest fashion. The authentic collection is home to denim outerwear, standout jewellery, mesh detailed pieces and even a scarf that works as a hijab; all without forgetting (in true weekday style) their 100% cotton jeans. Now available to shop online and in selected stores, the weekday is calling for an unlimited shopping spree!

So, That’s What all the Buzz is About?

In a collaboration that climbs to limits and reaches new peaks, Billionaire Boys Club Bee Line and Timberland have paired up for a Spring/Summer hiking capsule. Accelerating their focus on environmental consciousness, the hyper-natural apparel, footwear and accessories collection inspired by vintage outdoor essentials focuses on bold infusions of colour, recycled materials and durability. The collection celebrates the cultural impact of the classic premium boot fused with the energy, resilience and style of the big city; arriving in electric orange, tonal green and ink black. Making use of earth-toned colourways with 90’s inspired prints, the line also features recycled fleece jackets and graphic printed hoodies alongside knit balaclavas and wearable bum bags. We don’t know about you but we’re making as Bee Line for this one!

Whistles Mark their First Kidswear Collection

The Whistles playground is now open for kids as the high street giants have unveiled their debut kidswear collection for the Spring/Summer season. Inspired by popular covetable pieces from their womenswear collection, the 44 piece unisex collection is designed for kids aged between 3 and 9 to feel happy, comfortable and stylish during their everyday adventures. Staying true to their easy to wear, minimalist aesthetic, the modern capsule collection plays with pieces from relaxed fit jackets and oversized joggers to denim two pieces and playful sweatshirts. By April 14th, we guarantee your kid’s style will be rivalling yours.

Atelier VM Diamonds are Forever

In a romantic story of fine jewellery and elegant creations, Italian brand Atelier VM is adding a new chapter to their book this season with their latest limited edition earring drop. Taking inspiration from people, places, nature, memories and travels to translate them into beautifully crafted jewellery, the brand introduces a drop of light to decorate the wearer through the Pilar Earrings. Launching in five curated designs, the earrings fall between opulent colourways of classic white, brown or black diamond, ruby, and sapphire whilst capturing the brand’s treasured design sensibility and timeless elegance. We don’t know about you but we’ve got our eyes and ears out for this one!

Plan A is Empowering Women for Good American’s Project B

If you thought our obsession with Khloe and Emma’s Good American fashion empire was over, think again! The inclusive brand has just launched its collaboration with The B Project as part of becoming a destination of discovery with the Good Inc incubator program, an initiative dedicated to supporting emerging creatives. Empowering women through fashion that affirms unapologetic confidence and striking style, the exclusive collaboration is coloured with electric shades and stamped with statement slogans to let us women know we are badass, unstoppable and fearless.

Step into Stella’s Disney Fantasy

Blending fashion and fantasy and a deep desire to escape Fantasia, we are transported to the world of Disney Fantasia by Stella McCartney. A world of ethereality, illusion, imagination and creativity, the innovative unisex collection blends the legacy of iconic characters with a high fashion twist. Crafted from regenerated, repurposed and recycled materials, the collection is home to remixed Disney graphic pieces featuring the classic Mickey Mouse as well as blush satyr scenery from The Pastoral Symphony. From organic denim garments and graphic hoodies to velvet shoulder bags and pastel loop sneaker, the innovative collection is now available to explore.

The Ultimate Hangover Cure for your … Face

That’s right, you heard us! Saving our tired skin from the wild and sleepless night syndrome, beauty brand FAACE has unveiled their brand new ‘The Morning after the Night Before’ Kits. Think of it as a refreshing hangover cure for your skin as it is not just our energy levels that take a dive after a lack of sleep, but our skin too! Using both the Faace Cleanser and the cult mini tied faace mask, the products revitalise the skin, boost radiance and reduce dullness, dehydration and inflammation. Thanks to the hard-working Dull and Tired Faace duo, the cleanser removes excess make-up whilst the tired faace product promotes elasticity and speeds up the healing process. Available now at the brand’s official website, think of this as your second happy hour of the night – this time a cocktail of well-needed caffeine and vitamin C.

A Romantic Tale of Beauty

In a collection that speaks volumes without whispering a word, the next generation of regency meets modern cosmetics is back as Pat McGrath has collaborated with Bridgerton for a Season Two inspired beauty collection. The romantic beauty line sees a queen’s ransom of matched limited edition products including a limited edition MTHRSHP Eye Palette debuting six new passionate shades, blushing delights, dewy yet pigmented SatinAllure™ Lipstick shades and velvety kohl eyeliner. What’s more, the collection welcomes well the brand’s first-ever body shimmer designed to lavish your face, eyes and body in layers of prismatic sparkles. Falling in love again is twice as nice, and we’re certainly ready to get our hands on this royal, ravishing and romantic collection.  

The Sweet Ingredients for a Beauty Treat

A dessert of makeup sponges and sponge cakes, glazed complexions and glazed doughnuts, baking skin and baking powder; cosmetics brand ELF has tucked into a sweet collaboration with Dunkin Donuts. Inspired by the scents and textures of their signature coffee and doughnuts, the limited edition collection serves a three bite-size scented Dunkin dozen eyeshadow palette featuring the most popular doughnut flavours, the glazed for days lip glosses, a coffee-scented lip scrub, straw shaped makeup brushes and strawberry frosted with sprinkles face sponge. It’s never been easier to have such a sweet tooth for a beauty collection!

Desenio take us to the Candy Shop

Speaking of mouth-watering desserts and all things sweet treats, Desenio has launched their Spring/Summer season collection and it’s a pick and mix of your favourite pastel shades and uplifting styles. Bringing character, joy and playful energy into your living space, the new candy shop photo collection encourages self-expression and authenticity. From pool days snaps and sunset skies to colour block paintings and abstract shapes, the collection is one to liven up your home ready for the warmer season ahead.

Fall in Love with LELO x DIESEL  

On a mission to make pleasure more mainstream, sexual wellness brand LELO partner up with lifestyle brand DIESEL for an exclusive collaboration. Merging a love of clothes with the pleasure of self-love whilst embracing the relationship between sex and fashion, the playful collection sees the limited edition launch of LELO’s bestselling SONA Cruise and TOR 2 loved for their smooth lines, sleek shapes and elegant appearance. Promoting the pleasure of discovering the body with the need to express passion, individuality and self-expression, the collaborative collection is now available, with prices beginning at £99.

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