A Dose of Fashion, Cupful of Collaborations and A Splash of Beauty
The weekend is almost here and we hope you’re hungry because we’re back to fill your appetite with another FROW News Feast. From the changing faces of fashion, refreshing spring collections and boundary-breaking beauty drops, there is a lot of exciting, inspirational and refreshing news to digest this week and we’re more than ready to dig in if you are!
Take a Dip into SKIMS Swimwear
If you thought we wouldn’t be obsessing over another SKIMS collection this season, you’d be absolutely wrong because Kim has made a splash with the announcement of SKIMS Swim Line. Dipping from shapewear, lingerie and loungewear into swimwear, the new collection floats between minimal swimsuits, sculpting bikinis and striking cut out tankinis. Staying true to Kim’s effortlessly neutral aesthetic, the flattering collection even features a swim bandeau, bike short and cycle suit; perfect for in and out of the water. Offering endless styling solutions, the mix and match collection is now available in sizes ranging from XXS to 4X and we’re on the mark to dive right in.
Introducing a New Brand Ambassador
Stepping feet first into a fresh new partnership for the year, Clarks have just announced the signing of Raheem Sterling as their official brand ambassador, and it is safe to say he is no stranger to a pair of boots. Following his limited edition range and forward position in the Clarks Originals X Bathing Ape collaboration, the hot-stepping partnership will see the global superstar design innovative product collections, feature in brand campaigns and explore innovative ways to support the local communities in both England and Jamaica. The star highlights the cultural significance and representation of Clarks, expressing his affinity and connection with the brand beginning from an early age, something he is excited to share. We couldn’t think of a better fit to front the brand.
Reinvent Yourself This Summer with Steve Madden
Think Miami Vice, 90’s silhouettes, beautiful sunsets, splashes of pastel colour and you won’t fall far from Steve Madden’s electric Spring/Summer Collection. Now we’ve set the scene, imagine a selection of statement bags, matching shoes, cropped tees and co-ordinating leggings to carry you brightly and boldly across the season. From fresh sneakers and chunky loafers to pastel biker boots and detailed embellished heels, the collection has a little something for everyone. And if you’re one for summer love this season, the brand has even welcomed their Bridal Collection offering a touch of sartorial elegance and shimmer of design sensibility through timeless silhouettes and metallic colourways, without forgetting striking rhinestone detailing, plaited leather and luxe satin fabrics. If we have an event pencilled in the diary or perhaps need an excuse to dress up this summer, we’re heading straight to Steve Madden!
ANINE BING Shayk it Up for Their 10th Anniversary
Serving face, looks and a whole lot of new fashion, FROW favourites ANINE BING have tapped model Irina Shayk for their latest 2022 campaign. The collaboration will support the relaunch of ANINE BING’s timeless Classic Collection and the debut of their resort collection. Staying true to their Scandinavian simplicity and effortlessly chic approach to wardrobe essentials, the classic collection transcends effortless seasonality and modern dressing. Elevated basics, refined tailoring and luxurious leather are amongst a lineup of high-quality classics from the Mika Shirt and Eva Tank alongside the new additions of the Frances Jean and Collette Bag. If that wasn’t enough, the brand is dipping into resort and swimwear this season, splashing their website with swimsuits, bikinis and lightweight pants to kickstart the summer.
DASKA do Modest Fashion the Right Way
Modest clothing is no longer a second thought this Spring Summer season as DASKA have launched their latest collection, and it is safe to say updating your wardrobe has never been so simple. Born out of a market need for high-quality and stylish yet modest clothing, Maryam Khan created the timeless brand to empower women and reassure them they are beautiful without having to show skin. Rejecting traditional modest designs and elevating towards experimental silhouettes, playful patterns and vibrant colourways, DASKA push the boundaries of fashion in a way that feels refined and sophisticated. From full-sleeve and full-length designs to maxi styles and midi-length cuts, gone are the days of having to comprise our style and layer up to make our outfits modest – DASKA have us confidently covered from head to toe!
The Rimmel Collective are Bringing Communities Together
A movement that unites communities in celebration of cultural moments across 2022, Rimmel London have announced the launch of The Rimmel Collective. Opening the doors to self-expression, connectivity and self-discovery, the campaign focuses on inclusivity, community and togetherness. The collective will feature international influencers and beauty legends creating striking make-up looks that reflect cultural moments that resonate with them including Pride, Carnival and Diwali; whilst voicing their experiences and projecting inspirational messages. The Rimmel Collective marks the global beauty brand’s next step in delivering a better kind of beauty for all, one that embraces diversity and shelves the mainstream ideals. Make sure you follow The Rimmel Collective on TikTok and join the journey.
On a Pleasing Note
This one’s for the Harry fans, the make-up enthusiasts, those who are ready to experiment and those who are looking for that little vibrant touch, Harry Styles’ Pleasing Pop Up has landed in London to celebrate its second collection: Shroom Bloom. The colourful, biodegradable range of nail varnishes include four new shades from a pale “Sprouting” green and muted beige “Tender Bud” to the vibrant “Vine” red and holographic glitter topcoat “The Whole Dewinverse” but that’s not all, you can also get your hands on the overnight “Acid Drops” lucid serum and soothing hand and nail balm. The uplifting immersive store experience opened its doors on Tuesday but if you head to the big city before Sunday, you’ll be able to blossom into the brand’s new colourways.
Breaking Bread: Our Favourite Macadamia Oil has Landed in the UK
Perhaps the best thing, news and product since sliced bread, BREAD BEAUTY SUPPLY’s infamous Macadamia Oil has landed in the UK, and we’re ready to eat this one up. Embracing the hair’s natural texture, the nourishing product’s oily formula is perfect to hydrate, soften and restore dry hair. The silicone-free oil can be glided through the hair for a one-step pre-wash, left in for a treatment oil or added to your hair mask to boost the fatty acids. For curls, frizz, fuzz, bangs and braids, the vegan, cruelty-free brand have a little love in their hair for everyone. The Macadamia Oil is one we’ve added to our beauty shopping list and we can safely say the BREAD BEAUTY SUPPLY is our go-to bakery.
New Balance and District Vision Launch Mental Health Campaign
New Balance is promoting mental wellness this season as they announce the launch of their collaboration with Los Angeles-based inner peace collective ‘District Vision’. Adopting a holistic approach to athleticism, the brands are placing mental wellness at the heart of exercise and redefining the meaning behind a performance and fashion crossover. An innovative collection of technical apparel and footwear will run alongside a series of micro-courses that promote mindfulness, offer wellness solutions and work to equip consumers with the tools designed to increase mental health awareness through running. The collection and micro-courses are now both available exclusively at district vision’s official site, heading to New Balance’s next Thursday.
If you missed last week’s roundup, here’s your chance to catch up!