Your Favourite Sustainable Activewear Brand Gets Physical On Carnaby Street! 🏪✨
TALA is finally opening its very first physical store right in the heart of London's fashion hub! The sustainable activewear brand will unveil a 2,000-square-foot flagship on Carnaby Street, bringing their coveted collections from your screen to a stunning double-fronted space.
If you've been filling your online cart with their buttery-soft leggings and supportive sports bras, you'll soon be able to actually feel the fabrics, try before you buy, and experience the brand in person. The new store spans two floors, giving you plenty of room to browse their cult-favourite collections without the guesswork of online shopping.
No more wondering if that sports bra will actually support your workout or if those leggings pass the squat test – everything will be available to try on IRL! This follows TALA's successful retail testing through Selfridges concessions last spring, proving what we've known all along – people love to touch and feel activewear before buying.
All their favourites will be there! From the game-changing Airform collection that's been all over social media to those consistently sold-out outerwear pieces. The beloved DayFlex and 365 Collections will be fully stocked and ready for you to fall in love with.
Founder Grace Beverley shares:
"This space will be about more than just shopping. It will also be about inviting our customers to step into the world of TALA, with community events and in-store experiences."
So we're not just talking about a shop – expect workout classes, sustainability workshops, and community meetups to become part of TALA's physical presence.
Carnaby Street is the place to be. It's where innovative brands make their mark, and now TALA is joining the ranks. This flagship represents the brand's biggest step yet into the physical retail world.
The doors officially open in May 2025, giving you just enough time to start planning your shopping list! Given TALA's track record of quick-selling collections online, you might want to be ready to visit early.
With £5 million in recent funding behind them, TALA is clearly on a mission to revolutionise how we shop for sustainable activewear. This store opening marks an exciting new chapter for a brand that has successfully built its community online and is now creating spaces for that community to gather in person.