One of our favourite sports brand Lululemon has kickstarted spring with a bang by announcing the upcoming release of their first-ever footwear collection but something had especially caught our interest – they are making it for women first. No doubt this will be a drop you want to be prepared for!
Activewear specific sneakers, are usually made for men and adapted to women but Lululemon have other things in mind. When creating this collection, the brand has shifted the focus from being solely on the product to the people that wear them. With the help of extensive research and understanding how women move and want to feel, each shoe within the footwear collection is designed to fit and deliver during any activity.
Launching in 10 colours, the brand’s Blissfeel debut running shoe is engineered with an upper that supports movement and an energy-filled underfoot foam cushioning technology, which work together to make running miles feel effortless.
This summer sees the launch of cross-training shoe, Chargefeel, designed for gym training and short runs would be your best choice if you’re a keep fit fanatic. What’s more, the sunnier months also welcome the Lululemon Restfeel, an elevated slide for your post-workout. Perfect for anyone who wants something easy to slide on and go! But don’t worry this Fall also sees the star arrival of the Lululemon Strongfeel, a training shoe designed for multi-directional movement supporting the wearer – making your workouts just a tad easier.
The brand’s men’s footwear collection is also set to launch promptly after in 2023, with special edition and seasonal collections also in the pipeline.
If you’re looking to update your sneaker collection perfect for the upcoming change of seasons, Blissfeel is now available online and in selected stores North America, China and the United Kingdom. The other additional styles Chargefeel, Restfeel and Strongfeel will be released before the end of the year in the upcoming months.