Uplifting Fashion Collaborations and The Launch of a Spring Beauty Box

Welcome to FROW News, a weekly rundown of the latest in fashion, beauty and lifestyle! From seasonal collections to recent beauty launches, we have it all. Let’s also not forget, all new homeware and lifestyle products for you to shop.

Helmut Lang Introduces New AW21 Collection

Autumn’s calling and Helmut Lang answered with their multi-functional, multi-seasonal collection. Inspired by waterproof ski attire and elements of sci-fi, these timeless silhouettes have been reconstructed using innovative materials and signature Helmut Lang details. From wardrobe essentials to statement pieces, Helmut Lang combines feminine casual with classic sporty with tailored suits, cut-out dresses and polo shirts. We are loving this style for the colder months!

GUESS Collaborate With Art Collective FriendsWithYou

GUESS step into Spring with a brand new collaboration with fine art collective, FriendsWithYou. The extensive 81-piece collection features a range of vibrant colours and creative embroidery. Aiming to spread the message of positivity and happiness, this artistic capsule consists of an assortment of co-ords, cropped tees and denim. With a rainbow colour palette, this is the perfect uplifting collection to walk you into the sunnier months.

We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world. - Nicolai Marciano, GUESS Brand Partnerships Director

Huda Beauty Launches A New Trio Of Eyeshadow Palettes

Makeup lovers, we’ve got some exciting news for you! Huda Beauty launch Brown Obsessions, a trio of brand new eyeshadow palettes inspired by candy brown shades. Taking inspiration from the earthy tones trend on the SS21 runways, each palette features nine velvet shades that take you from day to night with the sweep of a brush, with shades that enable you to shade, highlight and define your eyes. The hard shell packaging acts as an added plus for extra durability and a built-in mirror for on-the-go ease.

I’ve always been obsessed with the sultry look of tortoiseshell in fashion, so I’ve translated the shades from the iconic pattern into a series of three delicious eyeshadow palettes you won’t be able to resist. - Huda Kattan

REVOLVE Launches Spring Essentials Beauty Box

What better way to celebrate entering a new season than with a beauty box? REVOLVE launch their Spring Essentials Beauty Box today, packed full of cult favourites from the biggest named brands from the industry. If you love trialling new products without breaking the bank, this one is for you. With key additions of self-tanning drops, body serums and exfoliating cleansers, this box will ensure your whole body is spring ready!

anatomē Launch New Home Reed Diffuser

As we’re having to spend more time at home, why not invest in making your home smell nice too? anatomē launched their Recovery + Sleep Reed Diffuser, with a blend of natural essential oils to help support relaxation and unwinding for the perfect quality sleep. Getting a good nights sleep and nice house decor, we approve!

CASETiFY Partners With Anwar Carrots On Limited Edition Tech Collection

CASETiFY announced its latest partnership with Anwar Carrots on a collaborative range of colour block graphic tech accessories. With a colour palette consisting of vibrant orange and green hues, this collection incorporates solo logos with the return of the popular sticker-style designs – this bold collaboration accurately represents the partnership of the two creatives coming together. From phone cases to customisable water bottles, the pieces from this bright collection will be your ideal accessories throughout the summer months!

This collaboration really let us experiment with colour and materials, making Carrots the perfect partner, both of our communities are bold and appreciate the authenticity of street style. We can’t wait for them to experience our collection. - Wes Ng, CASETiFY CEO and Co-founder

Missed last week’s FROW News? Check it out here.