Following its successful launch last Autumn, the Grammy winner and brand founder is bringing the full line-up of vegan, cruelty-free and paraben-free products into UK stores. From the brand’s award-winning eyeliner marker, eyeshadows and highlighters to retro-inspired lipsticks (coming in the cutest spacesuit tube btw!) and also a popular array of skin prepping products, all jampacked with skincare active ingredients.
Seamlessly blending otherworldly ideas with real world innovations, r.e.m beauty has been brought to life for the Selfridges customer with an exclusive, service menu created alongside makeup artist and educator, Ash K Holm. Capturing self-expression, 60s nostalgia and classic beauty, the menu boasts luminous glowy skin, a lined statement eye, and glossy lips that can take from your everyday to out of this world.
Celebrating their new residence in the UK, the brand will host a creative pop-up space, which will tour Selfridges stores across the UK, bringing the products to life and giving customers the chance to win prizes – we can’t wait!
After first trialling r.e.m formulas whilst live on stage at London’s O2 arena during The Sweetener Tour in 2019, Ariana Grande said: “3 years later it’s incredibly special and meaningful to be finally launching the brand here in the UK, especially with Selfridges, who are synonymous with beauty and who is such a respected institution. So I’m beyond excited, honoured and thankful.” The singer added: “Now more than ever physical retail and having that touch-point where people can see, feel and test and experience the products first hand is so important.”
We are delighted to introduce r.e.m. beauty by Ariana Grande to our customers at Selfridges. The innovative and creative products are the perfect addition to our renowned beauty offering. We can’t wait to see it being experienced by our customers across the country.Melissa McGinnis, Selfridges’ Head of Beauty Buying
Keep your eyes peeled this August as r.e.m beauty lands online and at Selfridges London, Manchester, and Birmingham stores!