There IS Such Thing As A Gruffalo With Joules’ Newest Kids Collection

Who said there’s no such thing as a Gruffalo? Because this Autumn, Joules is partnering up with the iconic mouse and monster rhyming story to bring you a charming yet adventurous collection for your little ones. There’s no need to be afraid of The Gruffalo, and certainly not of this collaborative range either!

One of the best-loved children’s books, from the magical minds of Julia Donaldson and Axel Scheffler, is being brought to life this season as we prepare to discover the characters from the award-winning story. From the Gruffalo and Mouse to Fox, Owl and Snake, make sure to be on the lookout as the characters pop up on hardwearing tops and twirl-worthy dresses, also making comfortable appearances on leggings, sweatshirts and joggers too. Of course, if you’re heading into a deep dark wood, in search of the creature with terrible claws and terrible teeth in his terrible jaws, then you’re going to need a coat or gilet from the line-up to keep you warm!

Sticking to the typical Joules style, clothing from the collection arrives in gorgeous earthy prints and topped with sweet intricate details, whether you’re opting for dressing gowns with 3D tusks, pj’s, dresses or even jumpers – Joules have you got adventure-driven kids covered. Even the littlest ones have been thought of with whimsical cotton baby grows that bring the woodland characters into your world.

If the clothing wasn’t cool enough, keep your adventurers occupied with an array of themed toys, cards and games – perfect for those quiet, rainy days inside. From art sets and marker to plush character toys and, of course, The Gruffalo book, these are set to delight the whole family.

That’s enough from us, we don’t want to spoil the ending for you! You can head over to the Joules website now to continue the hunt for the fantastical creature.