Stepping into Summer with Stylish Shapewear, Sunglasses and Skincare!

Happy Friday! This week we have the ultimate roundup of unmissable news… almost as exciting as Beyoncé announcing her comeback next month (and no, we thought the same, but this is not a drill!). We have all the details on the hottest new summer collections, skincare to help combat sun damage AND the freshest eyewear pieces to amp up any outfit this summer! This is not one to miss! So whether you’re sunbathing in the very rare Great British heat, or prefer to stay cool inside, we have an array of delightful news for you to dig into!

We’re Feeling “Good As Hell” in New YITTY Shapewear

Inner confidence, self-love and individuality are the vibes for the summer and Lizzo is leading the way. Her new Headliner Collection, YITTY, is bringing you a variety of inclusive everyday wear, with pieces to effortlessly suit any and every body type. Ranging from sizes XS-6X (UK8-32), the collection offers an array of sleek, form-fitting athleisure wear in a range of bright colours and abstract prints. As if YITTY sounded too good to be true already, the collection is made up of 100% recycled fibres and sent out in sustainable packaging – it’s ‘About Damn Time’ fashion brands started looking out for our planet! 

Find out more about the new collection here!

Coca-Cola & Alma de Ace Channel Nineties Nostalgia

Alma de Ace are shaking things up with their new streetwear collection in collaboration with Coca-Cola. Heavily inspured by the 90’s fashion aesthetic, the 23-piece capsule collection draws inspiration from Coca-Cola’s archives. The collection features track jackets, matching shorts, t-shirts and jumpers with graphic prints of Coca-Cola’s iconic branding. The collection is made up of a variety of creative silhouettes and varsity styles to bring a retro and vintage feel to the pieces, whilst honouring the true heritage of Coca-Cola and Alma de Ace. Prices range from £15-£150 and are available to purchase from the Alma de Ace website, select items will also be available to purchase from the new Coca-Cola store in London. We don’t know about you but we’re heading down to the store ASAP to get our hands on the collection!

Style for Stroke x Unhidden: Socially Responsible Summer Style 

Raising awareness for the overlooked symptoms of strokes, Style for Stroke Foundation and Unhidden have joined forces to release a new t-shirt collection ready for summer detailing the impact in the long run. The slogan tees feature inspirational words such as; “Warrior”, “Super”, “One of a Kind” and “Love” and are available as a unisex design! Style for Stroke is aiming to educate and influence people to change their lifestyle choices in order to lower their risk of suffering from strokes and other health issues. Fighting for a brighter future for everyone, the brand hopes the new socially responsible T-shirt line will help shine a light on the issue this summertime. The t-shirts are priced at £30 per tee and will be available to shop from the 20th June online at Style for Stroke’s website – brb just setting our alarms!

Ultimate 70’s Summer Style!

If you thought the 90’s were all the rage this summer, think again. Playboy and Fila are collaborating to bring back the 70’s with an inspired capsule collection that will be sold exclusively at Urban Outfitters. The collection features a bright and colourful palette of oranges, reds and yellows, and boasts a variety of silhouettes and graphic prints that act as throwbacks to 70’s Playboy and sportswear. The 13 piece collection features matching sets, tracksuits and wide leg bottoms, among other unique pieces that are surely to make a statement. The FILA x Playboy collection is available to shop now at UK Urban Outfitters stores and online via both brands websites. Sign us up!

Macy’s Steps Up Their Pride Month Game!

Happy Pride Month! American department store, Macy’s has kicked off their celebrations for month by honouring the contributions of the LGBT+ community and launching a collection of Pride inspired trendy pieces, available to shop instore and online. Macy’s is on a mission to build a “brighter future” for everyone, which means more representation, more inclusivity and more awareness, and let us tell you we are here for it! Macy’s will be launching a donation campaign in their stores and online at macys.com to help their longtime charity partner, The Trevor Project, which aids LGBT+ youth in dealing with mental health problems and suicide prevention. As well as this, Macy’s will also be organising events in stores led by members of the LGBT+ community to inspire and educate people! 

It’s “Time” To Upgrade Your Accessories!

It’s time for an accessory refresh… and Adidas have you covered. Timex Group in conjunction with none other than sportswear giant Adidas to create four unique watches, with something for everyone. Inspired by living in the moment, self-expression and self-awareness, the new collaboration, “Time for Me” tells a story of purpose and honours the stop-start nature of the past few years. The four designs, “Reeewind Time”, “Game On The Go”, “Sustainably Strapped” and “Concrete Junglists”, come in a rainbow of colours including green, red, blue and gold; each with a different watch face and strap design so you can find the perfect fit for you, to suit your lifestyle. The collection is available across all adidas owned stores and via the adidas website. Our wrists are about to get a colourful glow up for the season ahead, and we are here for it! All watches are available at Watchshop.com

Reebok Create Underwear with Comfort at its Core!

We all know the power a matching set gives us, and what better way to do it than in comfort? Reebok have listened as they launch their latest underwear collection, created for people with demanding lifestyles. The new collection, with ranges for both women and men, features a variety of choice from performance underwear to a new seamless range for discreet wear. Ideal for working out, with moisture wicking technology, the new range guarantees the ultimate comfort throughout your workout routine (or simply just day-to-day life), so your performance is not compromised by discomfort or chafing! The collection is available in an array of different colours, patterns and styles so there’s something suited to everyone’s tastes!

Gymshark x Whitney Simmons: The Evolution of You!

Gymshark is working alongside workout queen and fitness influencer, Whitney Simmons, to help you be your best self this summer and embrace the evolution of YOU! The limited-edition collection is heavily inspired by Whitney Simmons’ holistic approach to life, and focuses on unapologetically loving yourself for everything you are. The athleisure collection has been developed with comfort in mind, and comes in a variety of seasonal shades such as; palm green, wildflower purple and sunset beige. Whether you’re getting out and about this summer, or relaxing in the sunshine from the comfort of your own back garden, this collection has something to suit you! Make a note, the collection will be available to shop from the 23rd of June.

Look No Further for Your Eyewear This Summer

Modern eyewear brand Akila announced a collaborative fusion with golf-inspired lifestyle brand, Malbon to bring you the hottest new styles to combat the sunshine this summer! The duo have developed a four piece line of sunglasses, consisting of two types of eyewear, the “Hunter A 2128” and the “Heritage A 2129” – both created with comfort and durability in mind to ensure all-day-wear without the discomfort! You can shop the collaboration now, so get your summer wardrobe head on and get shopping!

Summer Glow Done Right with REFY

Get your glow on this summer with beauty favourite, REFY’s brand new Glow Collection! Forever championing natural beauty, the brand have created two serums that will leave both your face and body shimmering in the sunshine. The collection features a Face Primer and a Body Glow that works to both hydrate and nourish the skin without any oily or sticky residue – so most importantly, you can enjoy your summertime plans without worrying about any stains, transfer or discomfort. The collection is also vegan and cruelty-free, and stands by all the values REFY has followed from the start. Our pooltime routine is going to reach a whole new level!

The “Rhode” to Healthy Skin Has Never Been More Clear!

It seems everyone is working on their own skincare brands recently, with Hailey Bieber as the latest name to join the community of skincare moguls! Her new brand “Rhode Skin” launched this week with a capsule range of products – including “Peptide Lip Treatment”, “Peptide Glazing Fluid” and “Barrier Restore Cream,” to leave your skin with that off-duty model dewy and hydrated look! The collection improves the look and feel of skin overtime, strengthening your natural skin barrier with an efficacious serum. The collection is vegan, cruelty-free, gluten-free and sustainable, because good skincare shouldn’t cost the earth! And while Rhode Skin only ships to the US at the moment… we can’t WAIT until we can get our hands on it over here in the UK!

Vitamin “C” is for Complexion and Body Shop are Helping You Boost Yours! 

Heritage high street brand, The Body Shop have cracked the code and created a serum with “superstar” Vitamin C to nourish and boost your natural radiance. Bodyshop’s Vitamin C range has been a bestseller since its first launch, and it’s getting a much needed glow up! The new collection features a Glow Revealing Serum, Overnight Glow Revealing Mask, Daily Glow Cleansing Polish, Glow Boosting Moisturiser and Vitamin C Concealer all enriched with natural origin Vitamin C, proven to boost your complexion almost immediately after use! A glowing complexion for the summer? It’s a yes from us!

Luna is Setting the Intimate Skincare Record Straight

Finding suitable soaps for those intimate areas is a challenge women know all too well, but Luna Daily are revolutionising the self-care game by introducing their new range, featuring The Everywhere Wash, The Everywhere (No)Soap, Everything Oil and the Everywhere Spray-to-Wipe. The range is specially designed to cater to all your skin and intimate areas needs, including providing nourishment with vitamins, hydration and protection; made up of the brands HYDRA-BIOME ingredient complex which includes a mixture of thermal water, vitamins F, E, C and A, as well as a plant-based prebiotic complex that undoes years of damage caused by harmful chemicals. Our struggles of finding the right products for down there are no more!

Missed last weeks FROW News? Don’t worry, you can catch up here. See you next Friday!