Step Up Your Fitness Game with Represent and PUMA's New Collection! 🏃‍♀️🔥👟

247, the performance wear arm of the rapidly growing British fashion brand Represent, is making waves with its latest collaboration with sportswear giant PUMA. This exciting partnership marks a significant milestone for 247 as it introduces its first-ever womenswear line, fronted by Olympic star Phoebe Gill.

Known for its commitment to innovation and quality, 247 aims to create versatile athletic apparel that meets the needs of today’s athletes.

The PUMA x 247 collection features a lineup of pieces that seamlessly blends performance with style. At the heart of this collection is the PUMA x 247 Elite Nitro running shoe (£195)—a true game-changer designed to provide comfort and support for every stride. This shoe isn’t just about looks; it’s engineered for serious performance, making it perfect for seasoned athletes and fitness newcomers.

But the collection goes beyond footwear. From sleek zip bras to oversized tees and stylish shorts, each piece is crafted to enhance your workout experience while keeping you looking effortlessly chic. The designs reflect a modern aesthetic that transitions easily from the gym to everyday life.

George Heaton, co-founder of Represent, emphasises that this collaboration represents a pivotal moment for 247. “We wanted to create something special for everyone who loves to move,” he says. With prices ranging from £25 for accessories to £195 for the Elite Nitro shoes, there’s something for every budget. You can shop the PUMA x 247 collection on representclo.com/247 and puma.com.