It’s official. Rihanna has announced the news of her new luxury fashion line ‘Fenty’ with LVMH launching this month in Paris. This will be the second time that LVMH and Rihanna have teamed up together, first time being Fenty Beauty, which has been a huge success making $500 million in its first year.
Rihanna is the first woman of colour to create a brand with LVMH and Fenty will be the first fashion house created starting from scratch since 1987. The luxury line will consist of ready-to-wear, accessories, shoes, sunglasses and jewellery.
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH,” said Arnault. “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”LVMH Chairman and Chief Executive Bernard Arnault.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” said Rihanna, in a statement, referring to LVMH Chairman and Chief Executive Bernard Arnault. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”