Radley London Announce Eleanor Tomlinson as New Brand Ambassador

Radley London, the renowned luxury, women’s accessory brand has announced its first and newest brand ambassador for its 20th anniversary ‘Spirit’ campaign launch.

The campaign, designed in order to showcase Radley’s new brand direction as well as mark two, long and highly successful decades in industry, aims to credit and uplift the “confident, free thinking and individual” women who form their clientele.

“The campaign is designed and inspired by the amazing women who wear our brand.”

– Julia Darlington
Chief Brand Officer of Radley London

Radley will, therefore, feature British rising star Eleanor Tomlinson as the face of its upcoming SS19 campaign. The young actress, best known for her roles in hit BBC dramas such as Poldark and The White Queen, was hand-chosen by the high-end accessories outlet for embodying “the Radley spirit;” a person who is unique, confident and self-assured.

Unsurprisingly, Tomlinson was deemed a “natural fit” for Radley’s brand ambassador. According to CEO Justin Stead, aside from being a long-standing Radley fan, Tomlinson is also a Londoner and a devoted dog lover, which, of course, was a key factor in appointing a representative of a brand whose iconic logo is in fact a Scottie dog!

“I’ve been a fan of the brand for many years and especially love their support for the care and wellbeing of dogs. Having grown up in the country where they were always a part of the family and now as the proud owner of Bert, my gorgeous Collie, this is something very close to my heart.”

– Eleanor Tomlinson

Radley’s SS19 collection is said to be filled with bold, fierce and playful everyday classics sure to fit the bill for any occasion.

As well as all the usual staple pieces, the SS19 Spirit campaign will also feature edits of Tomlinson’s favourite everyday Radley designs, all crafted with the same luxurious and quintessentially British charm that has cemented Radley as a trusted, household name.

The collection will feature everything from dressy clutch bags, to everyday tote bags and even cross-body bags and backpacks as well as a special edition ‘Eleanor’ bag created in honour of Tomlinson as the newly appointed brand ambassador.

The Radley London SS19 Spirit collection will be available in-store and online from mid-February 2019.