McGrath Magic Meets Monogram LV's Beauty Gamechanger 💄✨👜
Louis Vuitton is finally stepping into the beauty game, and they've only gone and bagged the legendary Pat McGrath to lead the charge.
After years of watching other luxury houses cash in on the beauty boom, LV is fashionably late to the party with "La Beauté Louis Vuitton" launching this autumn. And unlike most fashion-meets-beauty ventures that make us pause, this one's actually got us reaching for our diaries to mark the launch date.
Dame Pat McGrath—yes, that's Dame to you and me, is the most influential makeup artist on the planet. Her appointment as Creative Director of Cosmetics practically guarantees this won't be another predictable line up of beige lipsticks and monogrammed compacts.
The British makeup maverick has spent over two decades creating runway magic for Louis Vuitton shows, so she knows the brand's DNA inside out. Since launching Pat McGrath Labs in 2015, she's been delivering the kind of innovative, boundary-pushing products that have beauty editors fighting over samples and consumers happily parting with serious cash.
What's particularly intriguing about this announcement is the glimpse into Louis Vuitton's little-known beauty heritage. They were crafting luxe powder compacts and bespoke beauty kits back in the 1920s—including an exquisite toiletry case for Polish composer Jan Paderewski. A fascinating detail that adds context to this seemingly new venture.
While the brand is keeping tight-lipped about what products we can expect, McGrath herself has teased that this will "unlock a new level in luxury beauty." Translation: start saving now, because your beauty budget is about to get serious come autumn.
The real question on everyone's mind is whether McGrath's signature theatrical approach will translate to Louis Vuitton's more refined aesthetic. Will we see the kind of otherworldly highlighters and boundary-pushing pigments that made Pat McGrath Labs a cult favourite? Or will LV guide the creativity toward a more commercial collection? Either way, autumn 2025 can't come soon enough.