Kornit Fashion Week 2022: The New Face of Sustainable and On-Demand Fashion Production!

Attention! There’s a sustainable fashion event you should know about and FROW has all the details.

Kornit Fashion Week 2022 is in London from the 15th-17th of May and aims to highlight the power of digital production, showing designers how Kornit’s on-demand production technology can help the fashion industry as a whole transition from wasteful and harmful practices to a more sustainable and eco-friendly future. 

The week kicked off on the 15th of May, with an extravagant opening gala featuring designs from Indian world-renowned fashion designer, Manish Arora. Each piece from the collection displayed on the catwalk was made with Kornit’s on-demand production technology, created sustainably and efficiently. The collection consisted of an array of eclectic looks, including neon, sequined dresses, longline pink and gold padded jackets as well as button-up blouses featuring a fantastical landscape design. Arora’s designs have been worn by a variety of celebrity clientele, from Katy Perry and Lady Gaga to Rihanna and Grimes. 

Kornit are representing the new face of fashion, blending both the virtual and physical world to create pieces without over-producing and finding new, creative solutions to typical production problems. Fulfilling the need for a digital fashion future.

“We’re transforming what fashion can and will be…satisfying and invigorating every creator, brand, producer and consumer.” - Ronen Samuel Chief Executive Officer, Kornit.

Kornit Fashion Week goes further than just showing off what Kornit technology can do, the event also saw a variety of presentations, one of the most notable hosted by designer Dave Bennett. Bennett’s presentation, titled “Love Hero”, was devoted to celebrating people of every colour, size, orientation and gender, depicting a scene of a painter throwing paint on a blank canvas, that was then turned into a dress and put on a model. Following this, an array of models walked out wearing the clothes, each piece incorporating abstract patterns of swirls and marbling (with all printing was executed by Kornit).

The abstract clothing collections didn’t end there, designers Alon Livne and Julia Clancey also bought an array of exciting and creative pieces to Kornit Fashion Week.

Livne created a collection inspired by Ukrainian Soviet, artist Vadym Meller entitled “Ether”. Meller was famous for his gradient avant-garde work, with the “Ether” collection featuring a variety of pieces with gradient colour changes and puzzle-like collages. True to the Livne’s work, the new collection features an array of abstract silhouettes and 3D patterns to create an impressive variety of “wearable art”.

Julia Clancey debuted her collection “Martini Time” at the event and delivered a creative cocktail of colourful pieces inspired by glamorous 70s Palm Springs. The ‘athpleasure’ collection features a concoction of candy-coloured prints straight out of the ’70s that are in keeping with Clancey’s usual fun and playful aesthetic!

Popular fashion brand Hype also made an appearance at Kornit Fashion Week. They presented in excess of twenty different looks at their show consisting of monochrome and neutral streetwear pieces, with pink and red injections dotted throughout. Hype played with a variety of silhouettes, from oversized outfits to exaggerated structures for a collection called “Love Made Me Do It”. The collection, inspired by ‘life’s greatest conviction’, the desire to be loved, consisted of a range of cotton-based tracksuits, t-shirts and dresses, all in keeping with the streetwear brand’s iconic design.

Kornit Digital continue to fight to change the way fashion is produced with its innovative technology, creating on-demand pieces that don’t compromise on sustainability or consciousness. Kornit Fashion Week, featuring a vast array of pieces created by Kornit technology highlights just how achievable eliminating over-production and waste is.

If you missed the action at Kornit Fashion Week, don’t worry, you can get all the details, fashion shows and photos from the event on their website here!