Jude Bellingham Scores Big With SKIMS Mens ⚽

Football icon Jude Bellingham has just been unveiled as the fresh face of SKIMS Mens underwear. The 19-year-old England and La Liga superstar has been snapped up by Kim Kardashian's shapewear empire to front their new mens underwear range. And let's be honest, who better to model some proper comfy basics than one of the brightest young talents in the game right now?

After bagging the UEFA Champions League trophy with his Spanish club and getting called up for the Euros this summer, Bellingham is absolutely smashing it on and off the pitch. The SKIMS partnership is just the cherry on top of what's been a blinding year for the lad.

We get to see Jude showing off his athletic physique in the SKIMS Mens Cotton and Stretch collections shot by top fashion photographer Katja Rahlwes . The campaign images are sure to set pulses racing among his legions of admirers.

But it's not just about the thirst traps. Bellingham reckons the SKIMS gear is "incredible" for keeping him feeling flexible and comfortable during intense training sessions and matches. Sounds ideal for any bloke wanting underwear that can keep up with an active lifestyle.

The young baller says he's "excited to partner with a brand that embodies and celebrates" being comfortable in your own skin - a refreshing message in the era of impossible body standards.

Kim K is buzzed about having such an "icon" and role model for the next gen of players and fans on board. She reckons this campaign is another example of SKIMS' ability to make "global cultural moments", especially in sports.

After previous viral SKIMS Mens campaigns starring legends like Patrick Mahomes and Neymar Jr, it's clear the brand has a knack for tapping into what gets the lads excited. This Bellingham link-up is a real coup.  The collection is available online with prices starting from £18.