Jhené Aiko Brings Her Ethereal Vibes to SKIMS' Latest Campaign

If you haven't seen it yet, Jhené Aiko, the ethereal voice behind so many of our favourite chill-out tracks, is the latest star of SKIMS' newest campaign. As she gears up for her upcoming tour, "The Magic Hour," this six-time Grammy-nominated artist is not just blessing our playlists but also bringing her serene vibes to SKIMS' Cotton Collection.

Shot by the talented South African photographer Henrik Purienne, known for his vintage aesthetic and atmospheric captures, this campaign is nothing short of stunning. Jhené shared her excitement about the collaboration, saying, “This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honoured that SKIMS asked me to be part of it. My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or travelling on the road, comfort is essential. SKIMS Cotton styles provide me with the perfect solutions for my everyday life.”

And let's be real, who wouldn't want to channel that calm yet dynamic energy that Jhené exudes? Kim K couldn’t have said it better: “Jhené's presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections. She’s one of my favourite artists, so I’m honoured to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month!”

For those who love to lounge in style, the Cotton Rib and Cotton Jersey collections are a dream. Made from soft, natural fibres, these pieces are designed for ultimate comfort. Whether it's the SKIMS Cotton Rib Cami, Tank and Tee, or the Cotton Jersey Boy Short and Cheeky Tanga, each item is crafted to be as comfortable as it is stylish. Plus, the soft, muted colour-ways are perfect for summer vibes.

As Jhené prepares to hit the road for "The Magic Hour" tour, this campaign feels like a perfect reflection of her journey – balancing the intricate and demanding life of a performer with the simple, genuine moments of everyday life. So, whether you're chilling at home or on the move, channel your inner Jhené with their latest collection. Available on SKIMS.com.