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H&M Collaborates With Poet Yrsa Daley-Ward On A Self-Love Loungewear Collection

H&M Collaborates With Poet Yrsa Daley-Ward On A Self-Love Loungewear Collection

If you’re living in loungewear throughout this lockdown just like we are, then this latest launch is definitely something to keep your eye out for! H&M have announced their upcoming loungewear collaboration with poet Yrsa Daley-Ward, dedicated towards self-love.

Sometimes we all need a bit of loving but can often neglect the love that holds a lot of importance – loving ourselves. With this collection you can have your daily self-love reminder by wearing it on your comfies!

Using Daley-Ward’s quotes on femininity and self-appreciation, H&M have created a range of comfortable loungewear pieces made from sustainably sourced materials – so we can feel good about ourselves, whilst feeling good about the planet!

Whether you’re looking for wide and oversized or form-fitting silhouettes, this collection has them both to ensure you embrace both comfort and style. From oversized tees and seamless crop tops to longline shorts and cosy hoodies, the soft-toned colour palette gives a calming feel – perfect for working from home or even a duvet day!

It has been wonderful working with H&M on this sustainably-sourced collection. My hope is that this collection comforts, empowers and moves those who wear it, that they wear the words close to their hearts. We need to be empowered to have the strength and confidence to move through the world and to achieve our dreams. You are your life’s work.

Yrsa Daley-Ward, writer, performer and storyteller. 

It’s been a difficult time for a lot of us and we wanted to give a sense of self-love and self-care back to our customers with this collection. We are delighted with these contemporary pieces and their undoubted positivity, we hope and believe our customers feel the same.

Maria Östblom, Head of Design Womenswear at H&M

With the full collection launching in selected stores from the 11th February, make sure to keep your eyes peeled for this one!

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