HERA Introduces a 360° Circular Fashion Journey ♻️🌍

HERA's about to change the way you view second-hand fashion, say hello to HERA Rewear - where sustainable fashion meets style seamlessly. The brand is offering the opportunity to snag your favourite HERA pieces not only brand new but also pre-loved, all on the same platform! 

HERA Rewear is not just another resale platform; it's a game-changer in the world of circular fashion. This platform is a testament to HERA's commitment to quality and sustainability, offering a unique space for the HERA community to extend the life of their beloved clothing pieces.

The brains behind this revolutionary move are none other than Holly Beadle, the CEO of HERA. She shared, "We have worked hard since acquiring HERA to confidently provide quality clothing that we believe could live multiple lives. Our mission is to always do the best we can, and HERA Rewear will provide the start of a more circular experience for our customers and HERA products."

What sets HERA Rewear apart is its fully integrated service, allowing customers to seamlessly navigate between returning used clothing and exploring new arrivals on the main HERA website. It's a 360-degree circular journey that not only reduces clothing waste but also rewards loyal customers through the HERA Collective loyalty account.

And here's how it all works – you can trade in your used HERA clothing and receive credits directly to your HERA Collective account. It's like getting a little bonus for being environmentally conscious and chic at the same time!

Holly emphasises HERA's commitment to maintaining control over the entire process, stating, "Many other retailers have outsourced to external marketplaces, but we were adamant about retaining the customer experience that we pride ourselves on by providing this experience ourselves."

HERA's journey towards sustainability doesn't stop with fashion – it's a lifestyle. Since its transformative period in 2021, HERA has been on a mission, led by sisters Holly Beadle and Georgia Streeton. The brand has redefined its aesthetic and vision, becoming a multifunctional men's and women's brand that draws inspiration from both contemporary and timeless trends.

So, get ready to dive into the world of HERA Rewear – where every piece tells a story, and every purchase contributes to a more sustainable and stylish future.