GloRilla's Fenty Era Is Here - And It's A Full Circle Moment 🔥💄👑

The Grammy-nominated star has become the first face to front all Fenty brands at once — and the campaign is pure unapologetic fantasy.

GloRilla isn’t just modelling — she’s rewriting Fenty’s playbook as the first ambassador to span every corner of Rihanna’s empire. The “Glo Up Close” campaign, shot in Los Angeles, serves Savage X Fenty’s Puff Cherries Collection: sheer mesh sets punctuated with cheeky embroidered fruit motifs, paired with two unreleased lingerie lines drenched in hyper-saturated hues and sculptural silhouettes. But the real flex? Her off-duty beauty must-haves: Fenty Hair’s The Controlling Type Edge Gel crafts baby hairs sharper than her punchlines, while the Gloss Bomb Universal Lip Luminizer delivers high-shine lips that mirror her chart-topping confidence. For head-to-toe luminosity, she swears by the Butta Drop Whipped Oil Body Cream — a cult favourite for skin that gleams like “Memphis sunset gold.”

“THIS IS THE COLLAB I DREAMED OF AS A KID”

In a candid statement, GloRilla called the partnership a “full-circle moment,” crediting Rihanna’s disruptive approach to beauty and fashion as a lifelong inspiration. The campaign leans hard into the rapper’s signature blend of Southern swagger and high-octane glam — a seamless fit for Fenty’s ethos of radical inclusivity. Expect unretouched shots of GloRilla rocking Savage X Fenty’s sheerest silhouettes and Fenty Beauty’s glossiest lip combos, all tagged with her now-viral catchphrase: “Glo’d up from the edges to the toes.”

Savage X Fenty’s Puff Cherries Collection — includes the 2-piece set (£99.90) and underlined Demi Bra (£45) is available on savagex.com. Check out Glo’s campaign looks here.