GANNI and Barbour Brings Sustainable Style to the Forefront 🌿✨
The dynamic duo is back with their third collection, GANNI x Barbour 3.0, set to launch on 30th October 2024. This latest offering is a testament to the growing friendship between these two family-owned brands, each bringing their unique flair.
Imagine strolling through Copenhagen's trendy streets or navigating the British countryside – now picture an outerwear collection that seamlessly fits both scenarios. That's exactly what the collection delivers. With nine carefully curated pieces, this capsule collection marries GANNI's progressive luxury aesthetic with Barbour's timeless heritage, resulting in a line that's as versatile as it is stylish.
At the heart of this collection lies a commitment to sustainability and quality. Certified organic waxed cotton and recycled polyamide take centre stage, proving that eco-conscious fashion doesn't have to compromise on style. The colour palette draws inspiration from nature, with earthy tones complemented by Barbour's iconic tartan and GANNI's signature leopard print – a playful nod to each brand's DNA.
You will be delighted by the introduction of new silhouettes. A belted trench and a cosy duffle coat in rich black and brown hues offer fresh takes on classic styles. For those who crave a sportier edge, the collection includes a cool anorak that effortlessly bridges the gap between urban and rural aesthetics.
L-R: Wax Trench (£595), Wax Parka (£595)
Accessories haven't been forgotten either. Oversized tote bags featuring statement tartan detailing are perfect for those who believe that bigger is indeed better when it comes to bags. And for those chilly days, soft wool scarves in beige and tartan provide both warmth and style.
L-R: Wax Tote Bag (£235), Tartan Scarf (£145) & Lambswool Scarf (£145)
But let's talk longevity. In an era of fast fashion, Barbour's Wax For Life programme stands out as a beacon of sustainability. With tips, advice, and repair services available, these pieces aren't just for a season – they're investments in your wardrobe that are designed to last.
As Ditte Reffstrup, Creative Director of GANNI, puts it: "This collection is all about celebrating friendship, our mutual shared community, and the beautiful blend of our two worlds." It's this spirit of collaboration and mutual respect that shines through in every stitch and seam.
With prices ranging from £95 to £475, GANNI x Barbour 3.0 offers a slice of luxury that doesn't break the bank. Whether you're a long-time fan of either brand or simply someone who appreciates the art of well-crafted outerwear, this collection deserves your attention. Available across both brands' channels and in selected stores.