Express All Of You! Sephora UK’s First Collaborative Campaign Is Here To Stay

Ok, I’m sure you’ve heard all about it by now, but yes Sephora has joined the UK beauty club and they certainly didn’t come to play! From the launch of their cult Advent Calendars last week to today, announcing a brand new collaborative campaign, to mark the official Sephora makeover of the FeelUnique website! 

Coming in hot, the global beauty retailer is joining forces with AKQA to collaborate together on their new and powerful campaign, ‘Express All Of You’. Aiming to celebrate the UK’s living tapestry of cultures and identities, this is setting the precedent high for the British beauty scene.

Launching tomorrow, the duo is working to authentically connect with the hearts and minds of the UK audiences as they invite their viewers to unleash their beauty power, think how you may use beauty products to showcase your unique self. Staying true to the country’s no ‘one size fits all’ identity structure, the pair want to see a rebellious by nature attitude. This does not stray far from Sephora’s values either, whether that be celebrating multicultural communities to supporting multidimensional identities, the brand encourages you to be whatever you want to be, whenever you want to. 

The beauty empire isn’t stopping there! Telling the story of British beauty through the portraits of 5 joyful Brits, you can expect to see this campaign everywhere. Billboards, bus stops, underground stations, London’s iconic black taxis, and even a 3D animation of the curved screen of Piccadilly Circus will be adorned with this encouraging message. Not based in London? Don’t worry, it’ll be taking over social media too with TikTok being one of their first stops!

We are so excited to be launching in the country with such a campaign and look forward to continue celebrating the UK’s unique tapestry of cultures and identities, while always inspiring Brits to unleash their beauty power

Steve Lesnard, Global Chief Brand Officer at Sephora

Describing Sephora as energising, fascinating and always inspiring leading force of the beauty industry, Founder and CEO of AKQA, Ajaz Ahmed says ‘We are privileged and delighted to join Sephora on its launch into the UK with exciting work and experiences that build loyalty and emotional connection. We look forward to the journey ahead, engaging in a stimulating conversation with the Sephora community and audiences we serve.’

It’s time to rummage through your collection and do what you do best, seize the unlimited power of beauty and express your most authentic self!