Covent Garden just got even better with UNIQLO and Theory

London’s Covent Garden - a world-renowned district for fashion and beauty lovers everywhere, and now the home of the joint UNIQLO and Theory store!

The global apparel brands have answered our wishes and are expanding their UK presence with a three-floored store housed within a beautiful Grade II listed Victorian carriage hall building. A vaulted glass atrium baths the store in light, and truly elevates the customer experience.

The elevated ready-to-wear collections and minimalist wardrobe essentials by Theory can be shopped by London locals and tourists, while the 2nd floor of the store is dedicated to UNIQLO’s UT and UTme! initiative. Find both archived and utterly contemporary designs, accompanied by exclusive garments inspired by UNIQLO’s partnership with London Institution Transport for London (TfL). Featuring the iconic roundel design and tube map, these heritage designs celebrate the London Undergrounds' 160th birthday. It’s safe to say that UNIQLO and Theory are embracing their move into the UK, and we’re here for it.

Discard the typical shopping experience and embrace an immersive environment, with a tearoom and café inviting shoppers to enjoy a Japanese-inspired tearoom experience. The RE.UNIQLO Studio sits next to the enchanting café, inviting customers to recycle and remake their favourite UNIQLO garments, meaning sustainability, as well as style, can be checked off the list with these two brands. Partnering with local businesses, the impressive store even features adorable floral displays and pop-up products supplied by JamJar Flowers.