The British Fashion Council partners with MTV to launch the ‘Music Meets Fashion’ competition for aspiring fashion designers.
The competition announced today at London Fashion week is open to fashion design students in the UK and students from selected international design colleges, which will be selected by the BFC Colleges Council network. Designers will have to produce MTV inspired runway and ready to wear pieces combining music, fashion and sustainability.
“The BFC is uniquely placed to bring the creative industries together in support of arts education and we are delighted to work with MTV to bring this competition to life with one of our own British designers, James Long. It is an invaluable chance for fashion students to think carefully of how their future brands will impact the planet and to put sustainability at the heart of their designs.”
Caroline Rush, CEO British Fashion Council
The judging panel will be ICEBERG’s Creative Director, James Long; Kerry Taylor, Executive Vice President of Youth and Entertainment, ViacomCBS Networks International; Caroline Rush, Chief Executive British Fashion Council and Naomi Dominque, Design Director from River Island.
The judges will chose five finalists who will be awarded £1000 to cover sample costs and their collections will be showcased in June 2020 at London Fashion Week Men’s.
The winner prize will be their commercial designs being sold with international retailer River Island, the collection shown at London Fashion Week in September 2020, valuable work experience with ICEBERG and not only that MTV will pay one year’s design tuition fee.