Teaming up with Zendaya is a true ‘drop the mic’ moment for Boohoo. From being a child model to a global superstar, the American superstar is currently one of the most sought after celebs to work with. With a coveted style that never disappoints, the collection is set to make waves in the industry.
The campaign was shot by Zoey Grossman in a private location in LA and styled by the world renowned, Law Roach, the man behind all Zendaya’s fashion looks.
Taking inspiration from the fashion runways, she curated ‘The Zendaya Edit’ which consists of a 50+ piece collection of her favourite pieces. From slogan t-shirts and denim to athleisure with a 90’s twist, it ticks some serious style boxes ahead of the summer months.
Carol Kane, CEO and Co-Founder, boohoo.com, commented:
“We’re excited to announce our largest global partnership to-date with American actress, Zendaya. Zendaya is everything the boohoo girl is and we can’t wait to have her on board with us for spring. Shot in her hometown of L.A., the campaign was styled by Law Roach and photographed by Zoey Grossman. The 50+ piece collection was selected by Zendaya and includes runway trends such as Bohemian Wanderer and Athleisure. Inspired by her own style, the edit gives a nod to the 90s that we think our customers will really love.”
The collection is due to launch globally on Wednesday 21st March.
Sizes start from 6-22 and range from £10 – £55.
In typical Boohoo style they are not stopping there. To celebrate their collaboration, they are having a massive 90’s vibe launch party in LA and you do not want to miss. To be in with a chance of winning their special competition, click here for more info.