Beauty Edit: The truth about natural beauty?

The natural beauty sector is booming more than ever before and we are becoming more conscious of what products we are using on our skin. But the question is, are products as natural as brands are claiming? I have been researching about natural products for a while now and having looked at numerous brands claiming to be ‘natural’ but unfortunately some brands products still contain synthetic ingredients such as, parabens, sulfates and formaldehyde. For consumers this can be very confusing and somewhat misleading. So if you are wanting 100% natural products then looking at labels and ingredients of products and brands is vital.

I’ve selected a number of organic and natural beauty brands whose products are free from synthetic ingredients and who are as conscious about your skin, as well as the environment.

With a mindful approach to skincare, Vanderohe’s uses the highest quality, certified organic ingredients from around the world. The benefits to using plant based oils for the skin are endless, it’s essentially clean eating for our skin, providing nutrition and radiance. Vanderohe pledge a proportion of our profits from No.1 Nourishing Face Serum to Marine Savers: an world-leading marine conservation team working out of the Maldives on projects, turtle rehabilitation and more Vanderohe.com

Nazan Schnapp skincare is freshly manufactured and handcrafted in small batches in-house in Zurich. Using only natural and vegan raw materials, all the products are free from fillers and preservatives. Nazanschnapp.com

Pai Skincare is made specifically for sensitive skin. The range is free from Parabens, Alcohol and artificial fragrance. Their ethos is simple; skincare made with effective, organic ingredients with no nonsense marketing. Paiskincare.com

Breaking down gender labelling in skincare, Guy Morgan’s skincare range is suitable for everyone and with all skin types. Dedicated to using the finest quality natural, and organic ingredients, all of Guy’s products are vegan, cruelty free and free of palm oil. Guy-morgan.com

Ethique is on a mission to rid the world of plastic waste! Their beauty bars are made using only plant-based, vegan ingredients with essential oils. All the range is free from palm oil and made with biodegradable ingredients and compostable packaging. Ethique.com

Evolve Beauty products are made with all natural and organic ingredients,. The range is formulated in small batches by hand at their artisan studio based in Hertfordshire, UK. Using ‘green science’, the power of plants, over the synthetic alternatives, all the products are vegan and cruelty-free. Evolvebeauty.co.uk

Aurelia Probiotic Skincare range is made in England from seed to skin using the purest, BioOrganic, ethically sourced, cruelty free ingredients to make your skin glow. Aureliaskincare.com

Only Good range is perfect for all skin types, including sensitive skin. Made in New Zealand, the products are 100% natural and are free from palm oil, mineral oil and silicones, and best of all, Only Good never tests on animals.

Antipodes is famous throughout the world for their combination of the highest quality ingredients from New Zealand nature and raw super-fruit extracts with science and innovation to produce high-tech certified organic and premium formulations.

The Natural Deodorant Co, is 100% natural and free from preservatives artificial fragrance & palm oil. The products are certified cruelty-free and registered with The Vegan Society.

All products have been selected by the FROW Team. If you choose to buy something, we may earn an affiliate commission. This will never influence our product selections.