Global beauty brand, bareMinerals, has announced its partnership with models Hailey Baldwin and Rosie Huntington-Whiteley to front their Power of Good Campaign. The campaign celebrates bareMinerals’ dedication to creating ‘good-to-skin’ formulas where Hailey and Rosie will also be joined by Letitia and Hollywood make-up artist Nikki DeRoest.
Commenting on the collaboration, Baldwin says, ‘Becoming a bareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life. Clean beauty in all its forms is important to me and I love the fact that bareMinerals can deliver on this promise and still create products that are amazing for skin.’
Huntington-Whiteley added: ‘I love brands that celebrate beauty in a positive way and I’m proud to be part of bareMinerals. As a working mother, I need reliable products that are impactful and are also good to my skin. The Power of Good campaign not only values products that make a difference but also shows how feeling good and doing good can impact people around you.’