A Fresh Start for KIKO MILANO in Birmingham and a New Complexion Range to Match 💄✨

In partnership with KIKO MILANO.

Beauty counters come and go in Birmingham, but when a brand chooses to reinvest, it usually means something has shifted. That’s exactly what KIKO MILANO is doing, reopening its Bullring store on the 26th March following a full refresh.

It’s not just about the space, though. The reopening arrives with something new in tow: Love Fusion, the brand’s latest complexion range and a clear move towards formulas that prioritise skin just as much as coverage. Performance-led makeup that doesn’t sit heavily or mask what’s underneath.

Fronted by Emily Ratajkowski, the collection leans into hydration, longevity and that “put together without trying too hard” finish. At the centre of it is the Love Fusion 24H Moisture Radiant Foundation (£21.99), designed to deliver 24-hour hydration and skin barrier protection, with up to 16-hour wear in a lightweight, breathable formula.

With 49 shades available, the range leans into inclusivity in a way that finally feels expected, not exceptional. The formula itself is powered by KIKO’s LOVE COMPLEX, combining hyaluronic acid, rose extract and organic barley water to support hydration while helping to maintain the skin barrier. The finish sits in that sweet spot: coverage where you want it but still letting real skin come through more “your skin, but better” than full glam.

Alongside the foundation, the collection includes a matching concealer and highlighter. The Love Fusion 24H Moisture Radiant Concealer (£11.49) focuses on brightening and hydration, with 24 shades available, while the Love Fusion Gleam Dream Highlighter (£11.49) delivers a soft-focus glow with a cushion-like texture that melts into the skin rather than sitting on top of it. Together, they form a routine designed to carry you from morning through to evening without needing constant touch-ups.

The updated Birmingham store will house the full collection alongside KIKO’s wider offering, giving customers the chance to explore everything in a redesigned space. For a brand known for combining Italian beauty trends with accessible pricing, this feels less like a simple reopening and more like a reset.

And if opening day needed any more incentive, the first 100 customers through the doors will receive an exclusive prize. KIKO MILANO Birmingham Bullring, Ground Floor, Moor Street Queensway, Birmingham B5 4BU. Reopening: 26th March 2026 at 11am. For Birmingham beauty fans, it’s one to arrive early for.