FROW News
The Answer To All Your Activewear Desires And All New Small Business Discovery Platform
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Happy New Year! We are back again with our weekly fashion news. To kick start those new year resolutions we have the answers to all of your activewear desires. If you’re loving loungewear in lockdown, we have you covered with the latest collection from ANINE BING. Plus, the launch of a small business discovery platform and plans for increased sustainable fashion.
hush Launch SS21 Activewear
Start the new year off on the right foot with hush‘s brand new SS21 activewear range, featuring a range of prints, improved fits and sustainable fabrics. This collection has been designed to make you both look and feel great with high performing fabrics that ensure a streamlined and sculpted shape. Upgrade your black gym leggings to electric blue animal print or perhaps forrest green. Staying true to their environmental commitment, all sports bras and leggings in the hush activewear range are made from ECONYL, a regenerated nylon created from recycled fishing nets. The range also includes a variety of workout accessories, from skipping ropes to bangle weights.
We’ve always believed in looking good and feeling good – and our new activewear collection was created to deliver on both fronts. Made from high-quality, eco- friendly performance fabrics, with an improved fit, it’s designed to tie back with the rest of our range, so you look amazing.
Mandy Watkins, Founder of hush
The Calzedonia Group Announce Their Approach To Sustainability
The Calzedonia Group launch their plans to increase the level of sustainability throughout their companies, respecting the economic, social and natural environments they work in. The fashion group announce their commitment to The Fashion Pact, helping to combat environmental objectives such as restoring biodiversity, protecting the oceans and mitigating climate change. In light of this, The Calzedonia Group brands present their ECO collections for FW20, made from sustainable raw materials such as: upcycled cotton and recycled lace.
Boux Avenue Enters 2021 With New Sport Collection
Boux Avenue enters the New Year with brand new sports collection, empowering customers to believe in the power of themselves. Boux Sport represents confidence, power and positivity for your new 2021 exercise regimes! The new collection brings a variety of shapes, colour ways and more choices. From high waisted textured cycling shorts and double strap crop tops to running jackets, they have you covered. If you’re looking for the perfect workout look, the two-tone marl range has been designed with a super soft and stretchy texture so you can exercise without worrying about comfort.
Whether you are up for a daily walk or a 30 minute Bikram yoga session, the new shapes and bold colours will support you all the way. Plus, everything is made in sweat wicking, breathable and stretchy fabric, so this collection is ready for whatever 2021 may throw at you!
Hind Palmer, Chief Marketing Officer
ANINE BING Launches Loungewear Collection
Looking for the perfect loungewear set? This season ANINE BING launch their brand new loungewear collection. Whether you’re working from home or just chilling on the sofa, these everyday wardrobe essentials will get you through. Inspired by menswear and modern minimalism, these soft yarns and effortless knits are the epitome of laid-back luxury. The marled hazelnut colour is perfect for this seasons trend of monochrome neutrals.
Next Collaborates With Olympian Denise Lewis OBE
Next announce their brand new Spring 2021 activewear edit with Gold medal winning Olympic athlete Denise Lewis OBE. The Denise Lewis Edit is a 31 piece collection of the athlete’s favourites from the Next Active range. The range emphasises and inspires busy women who are always on the go! From leggings, sports bras and running trainers to key athleisure pieces like hoodies and joggers, this edit has you covered for both your workouts and your day-to-day life. The range is available in sizes 6-22/ XS to XXL, with practical details such as inner waistband and side pockets to hold you keys and phone.
What I love about activewear is that it’s easy. It doesn’t matter what time of the day I put it on. It’s simple. I can go to the gym, I can pick up the kids from school. It’s just comfortable and I feel good in it.
Denise Lewis OBE, Olympian
Discovery Platform Small Brand Love Launches
Small Brand Love, a new website allowing consumers to discover one-of-a-kind brands and boutiques, has recently launched. The platform aims to share the most creative and highest quality brands within fashion, beauty and home – as well as the inspiring stories behind them. Featuring over 200 brands from around the globe, and with more businesses being added each week, the site has an endless list of places to shop small.
It was important to me to create a database-like site that was not only user-friendly but taught consumers that shopping small can be just as easy as shopping any of their larger competitors.
Lainy Hedaya, Creative Director of Small Brand Love
adidas Sport Launch SS21 Collaboration With Marcolin Eyewear
This latest collaboration between Adidas Sport x Marcolin kick starts the new year with all new high-performance sunglasses. The Sport Collection features a range of versatile and contemporary athletic eyewear, ideal for your New Years resolution exercise! Coming in 7 styles and adventurous colours, there is something for everyone.
Missed the last fashion news? Check it out here.
