FROW News

Significant Strides Towards Sustainable Fashion & Winter Wardrobe Warmers

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In this week’s fashion news we are speaking all things sustainability, as it is now more important than ever to practice and purchase consciously created fashion. As the weather gets colder, we’ve got you covered with the perfect styles to keep you warm during winter months. Finally, we couldn’t forget to keep you updated with the latest launches in the industry – from exciting products and collections to new brands to keep your eye on!

Nudea Introduces Sustainable Underwear Collection

Nudea introduce comfortable underwear in new sustainable collection, featuring new styles and sizes up to GG. The Second Skin Collection has been crafted to create comfortable underwear that fits without compromising on a feminine aesthetic. With 43 sizes, Nudea has used recycled fabrics to create a high-performance microfibre that feels like second skin. Designed to be invisible under clothing whilst maintaining support. This range is one step towards the brand’s ‘Buy Less, Care More’ ethos, committed to more responsible fashion.

We’re supporting our customers by creating comfortable underwear, which is expertly designed to fit better and made with premium quality materials that last longer. And now our range is made from responsibly sourced materials across the board from the new Second Skin collection.

Priya Downes, Nudea’s CEO and Co-Founder

Nudea

New Label Maia London Launches

Designer Laura Miles launches new label Maia London, inspired by the handloom fabrics created by charitable trust, WomenWeave in India. The trust supports vulnerable women to earn a fair wage in a community that provides support and free healthcare. The brand offers beautiful handwoven womenswear, loungewear and home accessories, with a full Spring collection launching in the New Year.

Maia London

Akvilė Les Collaborates With PAOM On A Capsule Collection

London based fashion artist Akvilė Les collaborates with New York slow fashion brand PAOM, launching a capsule collection. The line features urban and streetwear silhouettes, including unisex T-shirts, women’s swimwear and accessories. The white and gold colour palette, has an added twist of lipstick inspired shades of pink, burgundy and plum. This Akvilė Les X PAOM collection captures playfulness with class and an edge shaped by growing up in the city.

Akvilė Les X PAOM

Beacon & Armour Announce Upcoming Launch Of Corduroy Chore Jacket

Beacon & Armour announce the upcoming launch the new chore jacket, inspired of the landscape and people of Somerset. Every Beacon & Armour product is tied to a story, which is no different for the iconic chore jacket that was first designed in France for labourers and farmers but soon made its way across the English Channel. Made from 100% British Corduroy, The Somerset Jacket is currently under production as the brand sources their customers opinions on colour options and button variants. The jacket will be released for pre-order in January 2021.

Beacon & Armour

XUMU Launch Their Long Awaited Puffer Coats

Luxury fashion brand XUMU launch their long awaited giant puffer coats. With fresh colours, sizes and patterns, the Berlin based company continues to challenge gender norms with steps to becoming a genderless brand. The giant coat collection consists of 11 originals and 2 remastered best-sellers. This cosy puffer jacket is the answer to all your outerwear problems, encouraging you to step outside into the cold. To top it all off, each coat has been designed with their own distinctive and defining features!

XUMU

hush Launch Activewear Collection

If you’re looking to update your workout wardrobe in time for the new year, hush‘s brand new activewear collection is perfect for just that! Made from ECONYL, a regenerated nylon made from recycled fishing nets, fabrics and industrial plastic, this collection will ensure you look good whilst helping the planet during your workout. From electric blue leopard print to the luxurious forest green, these sets from hush are designed to make you feel good with the perfect fit.

Gymshark

Hill & Ellis Announce The Launch Of Their Limited Edition Saddlebag

Hill & Ellis announce the launch of their new saddle handlebar bag, perfect for those commuting to work or going for a day ride. The stylish bag has been designed to attach to a saddle and handlebars of a bicycle or scooter, allowing you to carry your essentials with you in a fashionable way. The accessory also comes with a belt strap, which can be worn around the waist or over the shoulder. The UK handcrafted leather bag uses materials sourced close to the workshop, in order to reduce their effect on the envrionment.

Hill & Ellis

SYRA J. Release A New Collection Of Face Masks

SYRA J. launch a new collection of face masks as the world faces the second wave of COVID-19. These masks are the perfect everyday essential, with an added touch of glamour to your outfit. From floral prints and embroidery to embellishments, these are the perfect winter accessory. Ensure you are keeping safe whilst looking stylish!

SYRA J.

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