H&M Team Up With Lover’s FC for a Sportswear Collaboration

Where there is football, there is fashion and where there is a unique fashion collaboration, there is H&M. From the classic terrace trends and designer labels to modern contemporary strips and athleisure influences, the connection between football and fashion is one that will always hold a place in the world. Exploring this unique relationship, the retail giants have teamed up with English football collective Lover’s FC for a limited edition streetwear enthused collaboration.

Celebrating passion, creativity and the beauty of the game, the authentic collection is home to a starting line-up of seven football-inspired jerseys crafted from 100% recycled polyester. The unique collection fuses the legendary classic with the contemporary; with some shirts reminiscent of 90s vintage kits, whilst others imagine a more modern-day kit style. Amongst championing brightly coloured palettes, bold patterning and relaxed boxy silhouettes, the collection most importantly the unity of coming together out of undeniable love and passion for the game.

Alongside the unique jerseys, the capsule collection is made complete with a colour block team raglan style tracksuit, reversible bucket hat, graphic socks, all detailed with the classic Lovers FC branding and numbered back. Not to mention the statement supporters scarf, embroidered with a contrasting tassel and the slogan “Football without fans is nothing”.

The collection is due to launch online and in selected European stores from 20th May, making it the perfect fashion-conscious collection to prepare you for the Euros next month as well as an on-trend addition to your Spring Summer wardrobe.