CUUP Swimwear is Here, Just in Time for Summer

Making waves in stylish yet functional swimwear and redefining industry standards, revolutionary underwear brand CUUP has launched an inclusive poolside collection and it is about to shine bright this Summer.

The brand has made it their mission to redefine the closed narrative of the industry by challenging standard notorious underwear sizing and championing confidence, sensuality and community in a new story of women feeling empowered in their bodies. Their luxury pieces are measured against real bodies rather than using an outdated sizing scale and are intricately designed with everyday reference in mind.

Having spent two years creating the inclusive swimwear collection with 100 single fittings on 25 different body types, the line ranges from bottoms in sizes XS to XXXL and tops available in 53 bra sizes extending from 30A to 42F. The inclusive sizes arrive in a six-style range of elevated basics taking inspiration from their existing pieces, with three top styles including the balconette, the plunge, the scoop and three bottom styles comprising of the bikini, the high waist and the fuller tap.

Unique in engineered design and technical in design sensibility, the collection celebrates sharp lines and clean silhouettes that naturally sculpt the female form rather than alter it. The designs are available in rich yet minimal colourways of intense black, seaweed green, earth brown, lava red and shell white.

But, just when you thought the collection couldn’t get any better, the garments are expertly crafted from ECONYL yarn from regenerated nylon. The smoothing and shape-resistant fabrics used are also resistant to chlorine, saltwater and sunscreen as well as providing UPF 50 protection against the sun.

Minimal in frills yet maximum in support and style, the CUUP swimwear collection is now available from the store’s official website. With garments priced at $98, the collection makes the perfect Summertime investment!